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A Digital Team Is Helping Obama Find His Voice Online

A Digital Team Is Helping Obama Find His Voice Online

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looking for ways to bring his voice directly to people... a balance of focusing on the president’s priorities and being flexible and opportunistic as conversations are happening online ... to open the White House, to pull the curtains back and show people how government works... data metrics showed how his appearances on social media — like YouTube videos he starred in to promote themes of his State of the Union address in January — helped spread his message... He particularly likes to tweet what his aides refer to as fact series, several 140-character bursts of facts and figures about an issue — like gun violence or criminal justice — he is pushing. - A Digital Team Is Helping Obama Find His Voice Online - The New York Times

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The above notes were curated from the full post www.nytimes.com/2015/11/09/us/politics/a-digital-team-is-helping-obama-find-his-voice-online.html?utm_source=nextdraft&utm_medium=email&_r=0.

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