Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…

But cracks in Twitter’s façade had been showing already... getting noisy isn’t the only problem Twitter has today, though it seems to be one of the more pronounced symptoms of a company that has lost its direction.

Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…

For some news organisations, packaging and distributing news on social media falls under the remit of the engagement team. For others, the task is assigned to a distributed news team or to a social content studio within the editorial department.This is the third in a series of articles on how news for social is produced... BuzzFeed Distributed i…

Sure Facebook has 1.59 billion users, but that not my field of view. I have some 900 “friends” on Facebook. To me, it doesn’t matter who the other one billion five hundred eighty-nine million nine hundred ninety-nine thousand one hundred users are. I can’t reach out to them to begin a relationship... Facebook and Twitter are two very different dif…

The new feature will show tweets that are sorted based on relevancy, rather than only chronology, at the top of your timeline... "While you were away," is still reserved to recap tweets when you've gone significant stretches of time between browsing sessions and may not always appear at the very top of your timeline. The new "best tweets first" f…

I don't really see what they send. I tap through so fast. It's rapid fire.Response as message. Virtual eye contact. Like liking or faving. This reminds me of Matt Webb's Glancing project. I'm ok, you're ok. Virtual primate social grooming.

I would watch in awe as she flipped through her snaps, opening and responding to each one in less than a second with a quick selfie face. She answered all 40 of her friends’ snaps in under a minute.

the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.

Publishers are placing big bets on social platforms like Facebook and Snapchat, praying that fishing for audiences outside their owned sites will eventually pay off in new readers and advertising... it’s still a gamble... payoff in audience and ad dollars is uncertain. Plus, fishing expeditions are hardly free. Hiring more staff is just part of t…

Rather than paying to be sandwiched within ad breaks and between editorial pages, brands can communicate directly with consumers. Unfortunately, the result is often a longer form version of the same old ads. Marketers need to change their approach. Here are four questions that will help you create a viable strategy... ... done effectively, people…

Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life... We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped get us there... live site here: http://www.theatlantic.com/sponsored/athenahealth/.. we decided to build an …

... just another fuss that will blow over in time? Perhaps, although users of social services often come to accept many things that might not be good for them. Even the former CTO of Facebook, Adam D’Angelo, acknowledges that there are problems with a filtered feed...It can serve to reinforce the “filter bubble” that human beings naturally form ar…

The Wall Street Journal, claims it has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago... Publishers like The Economist, BBC and Mashable have all added Line to their social media arsenal

Twitter will implement an algorithm ... The degree to which this prospect upsets me is plainly absurd... Being so invested in Twitter has helped me, clearly, but it’s also trapped me... The algorithm will, inevitably, push the marginalized voices out of my awareness. It will promote the old and comfortable over the new and challenging. It will st…

the mere suggestion that an algorithm be used instead of pure reverse chronology for displaying the timeline caused people to get their pitchforks out. But I would argue that it’s absolutely necessary for Twitter to make this change — both for the growth of the network with new users, as well as the overall quality of content and connections.

"It tears conversations apart, and it's really confusing when some people have been live-tweeting an event and those things get scattered all across my timeline."

Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back.

I spent a few minutes viewing the Twitter profiles of some of the people who've followed me recently and I was struck by how much of their TweetStreams were simply RTs of other people here in Brussels. Don't they have anything original to say?

Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

At work here is what is called, variously, “social syndication” or “traffic exchange,” a technique increasingly in vogue among publishers looking to get their articles and brands in front of other readers ... help them extend the reach ... fill in the gaps in their own social programming with stories that they didn’t or couldn’t write themselves

The Conversation U.S. saw 540,000 unique visitors to its main site last month, but because all of its pieces are published under a Creative Commons license ... it’s reached an audience of 5.5 million... recently announced 19 public and private research universities across the U.S. as its “founding partners.” ... pay a yearly fee and get access to…

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

Reposting your blog on LinkedIn and Medium is a no-brainer. Which is precisely the problem - it takes no brains.

Research done independently by both Facebook and Twitter ... we are processing and absorbing a lot of information... 47% of the value in a video campaign was delivered in the first three seconds, 74% ... the first ten seconds... Content consumption in mobile feeds is inherently different from content consumption on other platforms, such as deskto…

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for in…

We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that... people targeted aren’t “taking action”. Visitors come and go and analytics aren’t great ... Content marketing cannot be all about your company and fulfilling company needs... Get rid of excessivel…

Artificial intelligence is the future of Google Search, and if it’s the future of Google Search, it’s the future of so much more... with its head of AI taking over search, the company seems to believe this is the way forward.