Escaping the Digital Media ‘Crap Trap’ — The Information

Digital media companies are caught in the "crap trap," mass-producing trashy clickbait so they can claim huge audiences and often higher valuations... This era is getting flushed away... A content revolution is picking up speed, promising a profitable future for companies that can lock down loyal audiences, especially those built around higher-quality content... the revolution will likely demolish much of what we read and watch now...
as we think through a new media company or where the puck will be in five years, our focus is only on mobile, social and whatever else is next... to think about making people smarter and their lives easier and more enjoyable... a new generation of media companies producing content we watch at home, listen to in our car and read wherever on the go. .. Just like the Web destroyed the newspaper world; mobile will destroy the desktop world and on-demand video will destroy the TV and cable world.