Your Media Business Will Not Be Saved

Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is convinced will be the answer to The Problem...
there is a desperate belief that The Problem can be solved with the New Thing. And goddammit someone must have it in their pitch deck
The media industry now largely thinks its only working business model is to reach as many people as possible, and sell — usually programmatically, but sometimes not — as many advertisements against that audience as it can...every few months a technology, or idea, or person comes along and the very stupid and slow media industry thinks that New Thing will fix everything... But rarely — almost never — is the New Thing what fixes your problem.
Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit... What will save the media industry ... is when we start making Real Things for people again, instead of programming for algorithms or New Things... Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast... Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience