Curated Resource ( ? )

Digital Darwinism Has Created Digital Narcissists

Like digital transformation , mobile , micro-moment
Curated: 25/04/2016 from adage.com/article/digitalnext/digital-darwinism-created-digital-narcissists/303584/
Digital Darwinism Has Created Digital Narcissists

my notes ( ? )

your market of digital narcissists is only going to become more elusive... Micro-moments happen when a customer demonstrates intent by reaching for his or her phone to act on a need in real time. They unfold through a variety of common "I want" scenarios that help people take steps or make decisions as to what to buy, do, know, etc... The third wave is "experience business," which is set to reinvent how companies create, deliver and market products and services...
digital transformation is not a technology-first ... the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees to more effectively compete

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The above notes were curated from the full post adage.com/article/digitalnext/digital-darwinism-created-digital-narcissists/303584/.

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