Life after the engagement survey: a conversation in Rotterdam | Changing The Terms

at #EuroComm16... “Beyond Engagement.”... how uncoupling the IC function from a focus on Employee Engagement survey scores could have a liberating effect on the function and the profession, and potentially on employees and their enterprises as well... We weren’t here to praise the Employee Engagement Survey. We were here to bury it...

In giving up control and empowering employees ... the communicator ... ensures that the facts are correct and understandable, so that even without “control”, the conversation remains connected with organizational objectives ...if we move away from controlled morale-focused broadcasting to uncontrolled multi-directional communication... the internal communicator is to act as a conductor and a broker—to help make sure the right people are sharing the right information and clarifying the right direction.