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Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

4 Simple Steps to Content Marketing Success
rebekahradice.com
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"Content marketing is in its purest form connection marketing. It is offering the right content to the right people with the right frequency and consistency. "

"the idea that creative people are different from everyone else is a myth"
timkastelle.org
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the company that invented Gore-Tex... “organised in small teams of 8-12 people.... three layers of management, the CEO, a handful of functional heads, and Associates … in a company of 8000!

29/10/2013
8 Questions You Must Answer To Grow a Vibrant Facebook Community | The Marketing Nut
www.pammarketingnut.com
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"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

How To Build An Effective Social Marketing Strategy | Digital Tonto
www.digitaltonto.com
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" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

Don’t Hire Ball-less, Soul-less, Spiritless Idiots To Do Digital Marketing | Blackbeaks Blog, Digital Analytics and marketing optimisation blog
blackbeak.com
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"Idiots come in 3 types. The first type is what I call the politician, the second type is the spectator and then last but not least there is the the whiner. Every business I’ve worked with has them either in or around them."

27/10/2013
Want a Viral Hit? Here Is an Inside Look at Our Ideation Process - Moz
moz.com
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"the process we use here at Fractl to come up with ideas that we feel confident will find viral success. "

Think long-form journalism is dead? Think again
newsroom13.journalists.org
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“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”

Want To Fund Your Kickstarter? You're Not Steve Jobs--Ask People What They Want | Co.Exist | ideas + impact
www.fastcoexist.com
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" "It takes courage to talk to customers but you have to do it,” Ritson would say. “First the qualitative, then the quantitative," he repeated. Interview customers (qualitative) before you create surveys (quantitative)."

10 Myths About Creativity | Inc.com
www.inc.com
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"Since ancient times people have held the notion that there's something mysterious, unpredictable, and even divine about where good ideas come from. But according to David Burkus, assistant professor of management at Oral Roberts University, today researchers are studying the heck out of creativity and much of what we think we know about the topic…

25/10/2013
Robot Barbie just ate my Meatball Sundae!
www.cleverworkarounds.com
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I used to refer to great-websites-for-the-wrong-audience as Meatball Sundaes, but this visual metaphor is much better... using Sharepoint to deliver social intranets for organisations that don’t want social intranets, due to the passionate conviction that they need a social intranet.

Learn Google Analytics: new, free online course
www.knightdigitalmediacenter.org

"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…

MOOCs as a communications channel on Europe
www.coursera.org
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"Learn about the European Union, how it works, why it matters and what it can offer you. Regardless of where you live, the EU not only affects your life but may also transform it. This course aims at empowering you, your family, business and community in Europe and beyond and will enable you to discover jobs you were not aware of. "

09/10/2013
Visualize anything in 5 minutes
gigaom.com
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"The way it works is pretty simple: You paste data from a table (this can be a spreadsheet or even a web page), choose from a handful of visualization types (Raw explains what each one is best for) and then drag the variables you want to analyze into the predefined mapping categories (as you can see below, it’s really self-explanatory). Then you d…

09/10/2013
Google Databoard
think.withgoogle.com
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"The Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics." via @chandlertwilson

Stanford to open-source sentiment analysis model
gigaom.com
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"he and his Stanford colleagues have been focusing on phrases and sentences, and aside from sentiment analysis, he says their models are pushing the state of the art in areas such as machine translation, grammatical analysis and logical reasoning." Bloggingportal with automated sentiment analysis - what's not to like?

Behind Putin’s Op-Ed and the Growing Power of Publicists
mediashift.org
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“We now know that there’s sleight of hand, and special effects, behind what we read in the newspaper.”... You didn’t know before?? What’s the % of newspaper stories with PR behind them in some way? 40%? 50%? More?

05/10/2013
Half of Marketers Lack Confidence in Digital Ability, New Adobe Study Reveals: Marketing Industry has Changed More In the Past Two Years Than in the Past 50, Says Majority of Marketers | Bulldog Reporter
www.bulldogreporter.com
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"A majority of digital marketers haven’t received any formal training in digital marketing: 82% report learning on the job."

Marketers Still Have No Idea What They Are Doing In Digital, Adobe Finds - Forbes
www.forbes.com
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"many marketers still feel in the dark when it comes to digital know-how, according to new research from Adobe. More than 80% of professionals are still receiving their digital training informally on the job and only 9% feel fully confident their digital efforts work, the poll of 1,000 U.S. marketers found."

Google+ isn't a social network; it's The Matrix | theguardian.com
www.theguardian.com
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All true and a v. nice metaphor. But it is also quite a good social network, with more intelligent conversations and a higher S/N ratio than average: "The reason why it doesn't seem like much of a social network is that the "friending" and "following" are just an accidental outgrowth of what it really does - being an invisible overlay between you…

03/10/2013
The Natives Aren't Restless Enough
thescoop.org

"too many journalism students and journalists are native users rather than actual natives. The difference is enormous, and has real implications. Actual natives can build in addition to use digital tools, giving themselves many more opportunities to make better journalism. Users can only work within the constraints that other people set." Amen fr…

02/10/2013
Improve your Digital Analytics Skills with Google’s Analytics Academy - Analytics Blog
analytics.blogspot.be
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"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…

News sites using Facebook Comments see higher quality discussion, more referrals | Poynter.
www.poynter.org

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

Gawker founder Nick Denton is still trying to reinvent reader comments — and it’s working — Tech News and Analysis
gigaom.com
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"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

02/10/2013
The 12 Magical Tenets of Content Marketing and Blogging Success
www.thesaleslion.com

"The following is a visual model of all the core tenets I espouse so fiercely here at The Sales Lion and with all our clients as well (To view each, just use the scrolling buttons on the site). I know each of these 12 tenets, if followed, get results– specifically by building your brand, increasing traffic and leads, and finally by generating a lo…

02/10/2013
Content curation: a new form of journalism? @fede_guerrini
www.federicoguerrini.com

"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…

I want to post 4 images in a particular order
plus.google.com

"I want to post 4 images in a particular order, and there doesn't seem to be anyway of doing it!"

30/09/2013
6 ways to make content marketing sustainable
archive.boston.com

A useful matrix of the pros and cons of 6 different approaches to meeting the single biggest challenge in content marketing - feeding the beast consistently

30/09/2013
The Great Content Marketing Swindle | ISOOSI Blog
www.isoosi.com

"Content Marketing is about devising, producing, and using content to market your products or services. You don't start Content Marketing from the content. You devise the content strategy, from scratch, around what you are marketing, and what form or forms of content will most effectively do that." A refreshing view from a fellow grumpy old …

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