Curated Resource ( ? )
Even if it’s fake, it’s real. #storytelling
Curated:
26/12/2013 from
www.niemanlab.org/2013/12/even-if-its-fake-its-real/
my notes ( ? )
Maybe EU hoax stories can be useful ...
An interesting take from Nieman Journalism Lab on the value viral hoax stories can bring to conversations on complex topics. The point being that the hoax would not have gone viral in the first place if it did not touch upon a complex, important topic in some way:
"Yet at the same time, these strings of stories are offering increasingly complex outcomes amid layers of truth and untruth that only get uncovered in bits over time. In the end, they spark important conversations about important topics, and those conversations don’t feel lessened if and when an original story gets undermined."
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2013/12/even-if-its-fake-its-real/.Related reading
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See also: Content Strategy , Social Media Strategy , Communications Tactics , Social Web , Media