"Procter & Gamble, one of the pioneers of open innovation... since seen its revenue go from 43 to 83 billions in 5 years... open innovation has allowed them to develop new products by relying on the expectations and need of the customers and on the expertise of new partners... 50% of their products were developed through collaboration with extern…

Apart from the obvious platitudes ... "If Open Innovation is not seen as a long term capability building exercise then it will fail.... The NIH (Not Invented Here) syndrome is a big barrier and should never be underestimated." ... there's some interesting case studies in here - e.g.,: through "TechnoWeb, our internal social media tool, we …