Curated Resource ( ? )
Storytelling Techniques For Effective Business Communications » The “Catch 22” of Native Advertising
Curated:
26/12/2013 from
www.ishmaelscorner.com/2013/07/31/the-catch-22-of-native-advertising/
my notes ( ? )
"For those of you not familiar with native advertising, it refers to a publication serving up paid stories and editorial content the same way. You’ll hear this technique also referred to as sponsored content and branded journalism.
With no one clicking on banner ads, publications hope to find economic salvation in native advertising.
But here’s the conundrum.
The editorial integrity of any publication depends on trust. While readers will put up with a lot, they won’t tolerate being fooled. Yet, the short-term value of native advertising increases when you fool the reader into thinking he or she is reading legit editorial content.
In practical terms, this means the less you call out native advertising as paid content, the more short-term value it brings. I"
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The above notes were curated from the full post www.ishmaelscorner.com/2013/07/31/the-catch-22-of-native-advertising/.Related reading
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