or
or
or
&
Is Consumer Research Losing Its Focus?
www.userfocus.co.uk

Userfocus User Experience ConsultantsHomeUX consultancyUX trainingArticlesAbout Us Is Consumer Research Losing Its Focus? Focus groups continually fail to tell us what customers want. The fundamental problem is that, in spite of what conventional wisdom tells us, it is not the voice of the consumer that matters. What matters is the mind of the c…

60 ways to understand user needs that aren’t focus groups or surveys
medium.com
Card image

People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

Card Sorting vs. Tree Testing
www.nngroup.com
Card image

Card sort studies help shape information architectures; tree-testing studies evaluate them.

Should You Run a Survey?
www.nngroup.com
Card image

Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals.

How to meet readers where they are (when where they are is offline)
www.niemanlab.org
Card image

Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.

Grow your podcast audience from scratch: 15 practical strategies to get you started
thefix.media
Card image

This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners

Optimizing for Context in the Omnichannel User Experience
www.nngroup.com
Card image

"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

4 steps to communicate anything clearly
medium.com
Card image

4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.