Bad writing can be avoided by following Orwell’s 6 little rules. The problem is the absolute nature of Orwell’s rules. The first five all include either a “never” or an “always”. That's why Orwell himself doesn’t always obey them and The Economist's Johnson revised them.
This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck
Five texts that explain how to write simply and well: 1 Politics and the English Language - 2 Style: Lessons in Clarity and Grace - 3 On Writing Well: The Classic Guide to Writing Nonfiction - 4 The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century - 5 Merriam-Webster’s Dictionary of English Usage.
An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
Plain language and website fonts affect the reading experience more than you think
"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."
"If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere."
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
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