Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
Confirmation bias... such a prevalent feature of human cognition, that until recently a second phenomenon has been hidden in plain sight. Recent research suggests that something called desirability bias may be just as prevalent in our thinking... When future desires and past beliefs are incongruent, desire usually wins out.
This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.
outrage explodsd... because it allowed us to make the story about ourselves... we could effortlessly and instantaneously join a global conversation... attracted more agreement from our following than resentment, and invigorated our social capital. We were putting our best face forward, aligning ourselves with an ethical and moral high ground, virt…
Clinicians should aim to understand parents’ values and engage in genuine, respectful conversations; these processes can help vaccine-hesitant parents feel heard and understood... Recognizing cognitive biases ... can also help ... omission bias may lead parents to blame themselves more if a child develops a vaccine-related side effect ... than ...…
the knowledge illusion is a common form of human fallibility, but Trump takes it to an exceptional degree... When asked to explain something, he changes the subject, his confidence in his knowledge unwavering... reflectivity... whether people are likely to be highly deluded about their own knowledge... Low scores on the reflectivity test correlat…
Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…
researchers found that the more people use Facebook, the less healthy they are and the less satisfied with their lives... monitored the mental health and social lives of 5,208 adults over two years... Using Facebook was tightly linked to compromised social, physical and psychological health... each statistical jump ... in “liking” other people’s p…
Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.
summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators
Vaccine denial is dangerous... you might think it would be of the utmost importance to try to talk some sense into these people. But there's a problem: According to a major new study in the journal Pediatrics, trying to do so may actually make the problem worse.
People on opposing sides of the political spectrum read the same articles and then the same corrections, and when new evidence was interpreted as threatening to their beliefs, they doubled down. The corrections backfired. Once something is added to your collection of beliefs, you protect it from harm... Just as confirmation bias shields you when y…
A little bit of something bad helps you resist a full-blown case... Inoculating text requires two elements. First, it includes an explicit warning about the danger of being misled by misinformation. Second, you need to provide counterarguments explaining the flaws in that misinformation... explaining the misinformation technique completely neutra…
a bias likely to cloud the minds of the audience – the halo effect.... when we see something we like or dislike, and associate this emotional reaction with something else... “illusory truth effect.” This bias causes our brains to perceive something as true just because we hear it repeated... the illusion of control bias occurs when we perceive o…
I’ve been meaning to blog about the ‘backfire effect’ cognitive bias since first coming across it last December. It went to the top of my ToBlog list thanks to a little serendipity...
This comic was inspired by this three-part series on the backfire effect from the You Are Not So Smart Podcast.
for your most cherished beliefs about things like climate change or vaccines or Republicans, instead of changing your mind in the face of challenging evidence or compelling counterarguments, you resist... your challenged beliefs then grow stronger.
The objectivity that matters so much in science is not primarily a characteristic of individual scientists but of scientific communities. Scientists rarely refute their own pet hypotheses... Their fellow scientists will be happy to expose these hypotheses to severe testing... Not being afraid of being wrong... is a value we could promote... Intel…
"conservatives who received a correction telling them that Iraq did not have [Weapons of Mass Destruction] were more likely to believe that Iraq had WMD." ... fact-checking reinforced the mistaken belief... the "backfire effect."A new paper, however, suggests the "backfire effect" may be a very rare phenomenon.... People are extra happy to adopt a…
There are always “alternative facts.” What matters is how we decide which of those alternative facts are most likely to be true... Conway’s statement based ... on a much older tradition of deciding what is true: the argument from authority.... the culmination of a long retreat from the scientific perspective on truth... pitted against creationist…
If reason is designed to generate sound judgments, then it’s hard to conceive of a more serious design flaw than confirmation bias... a trait that should have been selected against. ... it must have some adaptive function... related to our “hypersociability.” ... Living in small bands of hunter-gatherers, our ancestors were primarily concerned wit…
Several contributors suggested that different media organizations could come together both on a reporting level and on a broader level. There’s the idea for a “‘pooled’ White House new dashboard,” “a new kind of aggregation site for specific topics.”
model to assess human beings based on five personality traits, known as the "Big Five." also known as OCEAN... openness, conscientiousness, extroversion, agreeableness, neuroticism... their needs and fears, and how they are likely to behave. ... the problem with this approach was data collection... Then came the Internet. And Facebook... on the b…
Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each. Today’s theme... psychology
Wikipedia’s list of cognitive biases ... is a bit of a tangled mess... groups 175 biases into vague categories (decision-making biases, social biases, memory errors, etc) that don’t really feel mutually exclusive to me, and then lists them alphabetically... a simpler, clearer organizing structure to hang these biases off of... biases help us addr…
To some liberals, Donald Trump’s inauguration portends doom... to many conservatives, it’s a crowning moment ... as if each side is living in ... a different reality.... information avoidance... all of us ... ward off any new information that makes us feel bad, obligates us to do something we don’t want to do or challenges our worldview... we’re …
A common intuition is that the main goal of science communication is to present facts; once people encounter those facts, they will think and behave accordingly....in reality, just knowing facts doesn’t necessarily guarantee that one’s opinions and behaviors will be consistent with them... Convincing people that scientific evidence has merit and …
Anxious about... propaganda and fake news ... progressives are calling for an increased commitment to media literacy ... Others ... focus on expert fact-checking and labeling. ... fail to take into consideration the cultural context ... Understanding what sources to trust is a basic tenet of media literacy education... underlying assumption ... N…
Americans almost always think that the year coming to a close is the worst... Many misunderstand how the world is changing or ignore positive change... Surveys from long before 2016 — the era before the world turned “post-factual” — show the same levels of ignorance. .. There are several reasons for this...structure of the media means negative sub…
Shitposters, who are bound by nothing, set a rhetorical trap for their enemies, who tend to be bound by having an actual point. Attempts to analyze what shitposters are doing... reinforces their project by amplifying their signal... hitposters resemble the disengaged ironists ... Søren Kierkegaard discussed ... Stories ... are not descriptive of …
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