Curated Resource ( ? )
The Data That Turned the World Upside Down - Motherboard
Curated:
11/02/2017 from
motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win?utm_source=nextdraft&utm_medium=email
my notes ( ? )
model to assess human beings based on five personality traits, known as the "Big Five." also known as OCEAN... openness, conscientiousness, extroversion, agreeableness, neuroticism... their needs and fears, and how they are likely to behave. ... the problem with this approach was data collection... Then came the Internet. And Facebook...
on the basis of an average of 68 Facebook "likes" by a user, it was possible to predict their skin color (with 95 percent accuracy), their sexual orientation (88 percent accuracy), and their affiliation to the Democratic or Republican party (85 percent)... Our smartphone... is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously....
Who exactly owns SCL and its diverse branches is unclear... offshoots have been involved in elections from Ukraine to Nigeria, helped the Nepalese monarch against the rebels... influence Eastern European and Afghan citizens for NATO... a new company to participate in US elections: Cambridge Analytica... while other campaigners so far have relied on demographics, Cambridge Analytica was using psychometrics... "We have profiled the personality of every adult in the United States of America—220 million people," ...Trump's striking inconsistencies... his great asset: a different message for every voter. Trump acted like a perfectly opportunistic algorithm following audience reactions
on the basis of an average of 68 Facebook "likes" by a user, it was possible to predict their skin color (with 95 percent accuracy), their sexual orientation (88 percent accuracy), and their affiliation to the Democratic or Republican party (85 percent)... Our smartphone... is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously....
Who exactly owns SCL and its diverse branches is unclear... offshoots have been involved in elections from Ukraine to Nigeria, helped the Nepalese monarch against the rebels... influence Eastern European and Afghan citizens for NATO... a new company to participate in US elections: Cambridge Analytica... while other campaigners so far have relied on demographics, Cambridge Analytica was using psychometrics... "We have profiled the personality of every adult in the United States of America—220 million people," ...Trump's striking inconsistencies... his great asset: a different message for every voter. Trump acted like a perfectly opportunistic algorithm following audience reactions
Read the Full Post
The above notes were curated from the full post motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win?utm_source=nextdraft&utm_medium=email.Related reading
More Stuff I Like
More Stuff tagged psychology , facebook , politics , privacy , psychometrics , big data
See also: Online Strategy , Social Media Strategy , Communications Tactics , Psychology , Social Web , Politics , Science&Technology , Business