Overview: Social Media Strategy

big tech companies have spent the past three years working to avoid a repeat of 2016... struggling to handle the new challenges of 2020...foreign governments ... are now using ... bots that are nearly impossible to distinguish from hyperpartisan Americans... partisan groups in the United States have borrowed Russia’s 2016 playbook ... tough calls …

many organisations are not content to simply run a website, they want to run an online community too... I continually see the same mistakes...the harsh realities of running an online community [are] ... Community is about people and relationships, not technology. The technology is the easy part... it also takes commitment.... months to get off the…

Every feature that adtech is bragging on, or working toward? Email spam had it in the 1990s... staying away from spam was the right answer... spam from a high-reputation brand doesn’t look any different from spam that any fly-by-night operation can send...The “new reality,”... is a place where you win based not on how much the audience trusts you,…

The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…

Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

under Poynter’s International Fact-Checking Network... more than 100 fact-checkers in 45 countries publishing in 15 languages. In less than two months, they have published 1,000 fact checks, articles and nine weekly reports pointing out misinformation trends and ways to combat it...journalists not only can but should drop competing with each other…

step-by-step guide to collect and analyse data from Twitter, about anything from coronavirus rumours to anti-vax claims... understanding how certain hashtags, links or claims are travelling on Twitter could prove crucial to limiting the spread of damaging misinformation... First Draft has prepared a sample script ...

When only some news is labeled as fact-checked and disputed, people believe stories that haven’t been marked as fact-checked more—even when they are completely false... the “implied truth effect.”... warning labels did work to flag fictitious content... when no true or false labels were used, people considered sharing 29.8% of all false stories—ye…

vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…

The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

tweets posted by bots created the impression there was a high level of climate change denial... 6.5 million tweets from ... Trump's June 2017 announcement that he was removing the United States from the Paris climate accord... Posts in support of action to protect the environment were far less likely to come from bots... only 5%...the number …

the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

Much of modern economic theory is based around a simple idea: Human beings maximize utility... To an economist, utility simply means how much people want something... tend to assume that utility is good... But what if the things people desire don’t bring them happiness?...People seem to reliably seek out a few things that make them unhappy... peop…

Scroll, scroll, scroll... it’s got a name: zombie scrolling syndrome... Consider parasites... some have the power of mind control. Or... zombification... the jewel wasp... grabs a cockroach twice her size... injecting nonlethal venom... dopamine... alters the roach’s behavior... cleaning itself instead of running for its life...zombifying parasite…

A “Behind the Story” explanation box attached to a news story ... most people skip right over it...it didn’t impact their trust ... Banner blindness isn’t just for ads... can be confused with advertising... whether people saw a BtS card or not didn’t significantly change their ratings.

The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …

Uber gets an $82 billion valuation for a low-margin taxi business it has never made a dime on... WeWork implodes after the slightest scrutiny ... that’s the bullshit economy... fraudulent advertising metrics and fake numbers ... to siphon cash through Facebook and Google’s ... counterfeit goods pass through Amazon... a financial crisis based on bu…

Despite some evidence that many politically minded people live in partisan echo chambers... strong evidence that encountering information across lines of difference (a) happens and (b) is consequential. split-ticket votes mostly likely by folks who spend some time with news media that reports from a different ideological perspective than their own…

is that true?... first thing ... is click the link... most students don’t ... second ... see whether the article actually supports that summary... How? ... zero people are going to [fully read the article] ... too long ... [so] ... the Yeats Effect (“The best lack all conviction, while the worst / Are full of passionate intensity”). The reckless p…

echo chambers and filter bubbles are slightly different... echo chambers could be a result of filtering or ... other processes, but filter bubbles have to be the result of algorithmic filtering...people main source of news roughly equal ... online and television... TV is more likely... people over 45. People under 45 are more likely to get their n…

to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted...Since Edelman began measuring trust 20 years ago, it has been spurred by economic growth. ..[no longer] in developed markets, where income inequality is now the more important fa…

focusing exclusively on ad hoc solutions — suspending the harassing account, deplatforming the white supremacist group... won’t address the reasons the waste got there in the first place... if we don’t begin to shift our mindset to ... an ethics of responsibility... we cannot begin to act differently...challenging the assumptions ... enshrined wit…

the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

our racial, cultural, and religious identities ... overlap with our political identities ... polarization operates on a social — and even primal — level... media executives can now create programming and content that really efficiently checks all the boxes...: political, psychological, racial, cultural, and even aesthetic...Path No. 1: We stay in …

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…