Overview: Social Media Strategy

A “Behind the Story” explanation box attached to a news story ... most people skip right over it...it didn’t impact their trust ... Banner blindness isn’t just for ads... can be confused with advertising... whether people saw a BtS card or not didn’t significantly change their ratings.

The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …

Uber gets an $82 billion valuation for a low-margin taxi business it has never made a dime on... WeWork implodes after the slightest scrutiny ... that’s the bullshit economy... fraudulent advertising metrics and fake numbers ... to siphon cash through Facebook and Google’s ... counterfeit goods pass through Amazon... a financial crisis based on bu…

Despite some evidence that many politically minded people live in partisan echo chambers... strong evidence that encountering information across lines of difference (a) happens and (b) is consequential. split-ticket votes mostly likely by folks who spend some time with news media that reports from a different ideological perspective than their own…

is that true?... first thing ... is click the link... most students don’t ... second ... see whether the article actually supports that summary... How? ... zero people are going to [fully read the article] ... too long ... [so] ... the Yeats Effect (“The best lack all conviction, while the worst / Are full of passionate intensity”). The reckless p…

echo chambers and filter bubbles are slightly different... echo chambers could be a result of filtering or ... other processes, but filter bubbles have to be the result of algorithmic filtering...people main source of news roughly equal ... online and television... TV is more likely... people over 45. People under 45 are more likely to get their n…

to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted...Since Edelman began measuring trust 20 years ago, it has been spurred by economic growth. ..[no longer] in developed markets, where income inequality is now the more important fa…

focusing exclusively on ad hoc solutions — suspending the harassing account, deplatforming the white supremacist group... won’t address the reasons the waste got there in the first place... if we don’t begin to shift our mindset to ... an ethics of responsibility... we cannot begin to act differently...challenging the assumptions ... enshrined wit…

the next generation of blogs will be shaped around the habits and conventions of today’s internet... so much communication takes place backstage, in group chats and on Slack, I’d expect new blogs to step in the same ambiguous territory as newsletters ... not everyone is looking, but privacy is neither airtight nor expected...escape hatches from th…

Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

our racial, cultural, and religious identities ... overlap with our political identities ... polarization operates on a social — and even primal — level... media executives can now create programming and content that really efficiently checks all the boxes...: political, psychological, racial, cultural, and even aesthetic...Path No. 1: We stay in …

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…

as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy ... media, politics, business...the lessons they learned from performing on YouTube, Instagram, and TikTok will stick... regardless of where they end up... 21st century ... business moguls, politici…

journalism primarily do one thing: cover events... The internet has sped up the news cycle. Now we put more emphasis on covering the last event... But ... events in this era have ceased to drive politics...impeachment... Mueller investigation ... “Access Hollywood” tapes... barely leave a trace on the polls...Events don’t seem to be driving politi…

recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

a workplace that is perpetually teetering on the brink of chaos... people develop severe anxiety in training... struggle with trauma long after they leave... conspiracy videos ... gradually lead them to embrace fringe views... By the end of 2018... more than 30,000 employees working on safety and security — about half of whom were content modera…

the creation of partisan outlets masquerading as local news organizations... distributing thousands of algorithmically generated articles and a smaller number of reported stories... focusing attention on issues such as voter fraud and energy pricing, providing the appearance of neutrality for partisan issues, or to gather data from users that can …

despite this being an election defined by Brexit, there is no substantive discussion of Brexit...Labour have failed to fill out what their ‘sensible Brexit’ would look like... the Conservatives have said little beyond their ‘get Brexit done’ slogan...the real and difficult choices ... Johnson would immediately face over Brexit... from one of the c…

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

Professional trolls don’t go on social media to antagonize liberals or belittle conservatives. They are not narrow minded, drunk or angry... We’ve spent the past two years studying online disinformation and building a deep understanding of Russia’s strategy, tactics, and impact...to develop procedures to identify disinformation campaigns... Profes…

AI-powered software ... could soon be weaponized for online disinformation... Although the output can be nonsensical... has also shown moments of unnerving clarity... far better-written than right-wing text we have analyzed as scholars... reliably generate tweets on political topics favored by the disinformation group, complete with hashtags... Mu…

I started the ‘coffee club’ as a professional community of practice focused on work and learning. We have a private community space for the members, who pay $10 per month... private discussion forum ... live web video chats monthly... recorded and available for 30 days... a trusted space. As the club grows, I will offer more services.... main focu…

does researchers’ presence on Twitter influence citations to their papers?... although the relationship between tweets and citations is poor, actively participating on Twitter is a powerful way of promoting and disseminating academic outputs... an author needs three times more followers to gain only one mention more... to be or not to be on Twitte…

Informing Knowledge4Policy with an Understanding of our Political Nature - exploring on Medium what “Understanding our Political Nature”, a recent EU study into knowledge, reason and policymaking, has to say about how the Knowledge4Policy platform could (should?) evolve.

More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…