Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.
It was probably the first EC site to have integrated content, organisational and technological strategies. The resulting ‘thin thematic layer’ was feasibly multilingual; was the natural home for on-site interactivity; and provided the 'bedrock’ discussion content essential for both social media outreach and rebuttal.
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More Stuff tagged content strategy , ec , multilingualism , screencast , information architecture , pilot
See also: Communication Strategy , Content Strategy , Online Strategy , Online Architecture , Communications Strategy