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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Add Links and Mentions to Your Instagram Stories
www.newswhip.com
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this is something to be very, very excited about... Verified accounts can now add external links to their stories, allowing users to click through ... Users can also tag other users... consider tying snippets together to make an expansive and interactive content experience. Tell a story in several parts to keep users engaged and build their inte…

5 Big Tech Trends That Will Make This Election Look Tame
singularityhub.com

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

Facebook’s failure: did fake news and polarized politics get Trump elected? | Technology | The Guardian
www.theguardian.com
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information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

What the news media can learn from librarians
www.cjr.org
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Their job is to navigate the world of information, help scholars and students get what they need, and distinguish good information from bad. They’ve faced their own technological disruptions, and have responded by developing a set of principles to help their public assess the credibility of information and use it ethically. They call this framewor…

How Euronews Are Using VR and 360 Videos on Social Media
www.newswhip.com
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We talk to a digital journalist from the Euronews about the rise of ‘immersive’ videos like 360° and VR. ... VR (or 360° video) is a very social medium. Some of the earlier comments we received complained the shots were too static, too empty... one of the videos we are the most proud of, and which performed the best... more a feature-style piece, …

INMA: New report points to native advertising opportunities, hurdles for newspaper media
www.inma.org
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42% use editorial teams for native advertising... Yet 38% say the lack of separation of the editorial and commercial sides of the business is a threat

If you dream big, you can redefine the way we tell stories in the digital age – The Washington Post – Medium
medium.com
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Raising Barriers... took readers to eight countries across three continents and examined the divisions between countries and peoples through interwoven words, video and sound... we used every multimedia tool in our arsenal. Here’s what we learned from the experience

Explainer, Elucidator, Enchanter: A Gradation of Great Writing – Brain Pickings
www.brainpickings.org
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hierarchy of good writing, particularly of good science writing... Explainers make information clear and comprehensible... Elucidators go beyond explanation and into illumination — they transmute information into understanding by ... integrating various bits of knowledge into a larger framework of comprehension... Enchanters do all of the above, b…

Trump’s Campaign Is Launching a Nightly News Show on Facebook | WIRED
www.wired.com
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will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.

Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
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I finally vlogged my first event. Some first impressions.

Introducing Journalism 360 : An Immersive News Initiative
medium.com
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we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important stories in new ways... Journalism 360, an initiative to build a network of journalists willing to tackle those challenges and share what they’re learning. With this effort, we’re looking to support experiments, provide training wor…

Text vs. World Trumps – Medium
medium.com
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Decline of text in favour of videos means more Trumps and Berlusconis around the world... the internet which was the last word-centred public space after the decline of print journalism, is capitulating to the television format... public opinion in the age of television is more a set of “emotions rather than opinions, which would account for the …

20/10/2016
A New Periscope.tv
medium.com
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where curated broadcast channels shine and it’s easier than ever to search for live videos

Trends: Facebook Live & News Publishers | Facebook Media
media.fb.com
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people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

Vlogging the EU Week of Regions & Cities
twitter.com

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

How to Stop drowning in your Inbox
medium.com
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This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

FiveThirtyEight’s ‘Whiz Kid’ Harry Enten represents the new generation of political journalist - Columbia Journalism Review
www.cjr.org
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With its reliance on polling data over source cultivation and number crunching over narrative, FiveThirtyEight... is at the forefront of a shift in the way political journalism is practiced.... being an outsider, maybe you’re able to call B.S. a little easier. That’s a helpful role to have.... the site attracted nearly 10 million unique visitors …

Younger adults prefer to get their news in text, not video, according to new data from Pew Research » Nieman Journalism Lab
www.niemanlab.org

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

The Difference Between Rationality and Intelligence
mobile.nytimes.com
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all of us, even highly intelligent people, are prone to irrationality. Across a wide range of scenarios, the experiments revealed, people tend to make decisions based on intuition rather than reason... those with a high I.Q. were, if anything, more prone to the conjunction fallacy... rationality, unlike intelligence, can be improved through traini…

With “vimages,” The Economist is using Facebook to make low-budget video versions of its stories » Nieman Journalism Lab
www.niemanlab.org

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

At The Independent, 'commercial journalists' join the newsroom
digiday.com
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isn’t squeamish about mixing marketing and editorial.... For instance, a commercial journalist sits within the editorial team and creates content for the ESI Media brands across a vertical like TV and entertainment, will help pitch ideas for a relevant TV client

What the Associated Press has learned from a year of VR
digiday.com
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Most events are not designed for VR... The rule of thumb is ‘would you look around you in a certain situation?’ if the answer is yes, then ...maybe there is an opportunity to create a VR experience short storytelling is better for breaking news... stick to longer time frames for feature stories

Four Quick Thoughts on Snap’s Spectacles – Beyond Devices – Medium
medium.com
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a great summary of the difference between Snap’s Spectacles and Glass too — the former is a pair of sunglasses that records video, while the latter was technology strapped to your face.

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots | Adweek
www.adweek.com
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Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ... immersive advertising ... augmented reality ad spots... short videos that hand off to each other—they have a purpose or a pathway to see other stuff b…

Why Time Inc. is expanding its contributor networks
digiday.com
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two products, Springboard and Time Inc. Connect to help editors source content from contributors, some for traditional editorial content and some for native or branded content... a way for editors to create more content around specific topics or events rather than just getting content on the cheap... gathering ... people with some degree of social…

Some publishers appear to be cooling on Facebook Instant Articles
digiday.com
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NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

In the age of the algorithm, the human gatekeeper is back
www.theguardian.com
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Far from disappearing, human curation and sensibilities have a new value in the age of algorithms... Facebook is mired in a series of controversies about the curation of its news feed... recently tried to smooth the process out by firing its human editors … only to find the news feed degenerated into a mass of fake and controversial news stories.…

03/10/2016
A cross-disciplinary approach to science is helping Nautilus carve a unique niche in science publishing » Nieman Journalism Lab
www.niemanlab.org

Each issue is conceived around a single topic ... with a new cluster of pieces, grouped together as chapters, published each Thursday.... To supplement ... Facts So Romantic, a blog updated closer to daily Another against-the-grain move: Its print magazine collects the best of the magazine’s web content... printed on high-quality paper and desi…

Two years in, Vox.com reconsiders its 'card stacks'
digiday.com
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they’re not the game-changer he thought they’d be... We have to stop trying to find a single problem. It needs to be solved in a million different ways, every single day.

Facebook, Twitter, and 30 other orgs join First Draft’s partner network to help stop the spread of fake news » Nieman Journalism Lab
www.niemanlab.org

over 30 news organizations ... and tech companies such as Facebook, Twitter, and YouTube to share best practices on how to verify true news stories and stop the spread of fake ones.

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