Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
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Following the controversial firing of the editorial team who managed the Trending Topics... technology that will help prevent fake news stories from showing up in the Trending section.
NPR... team of more than 20 reporters offering real-time assessments on a live transcript of the debate.... used a transcription service that provides closed captioning via its API and fed the transcript into a single Google Doc where staffers cleaned up the transcription as it came in... more than 50 people had access
the reality-based community... people who “believe that solutions emerge from your judicious study of discernible reality... That’s not the way the world really works anymore... We’re an empire... we create our own reality. ... Trump is building on the foundation laid by Karl Rove and other great American fabulists, but he’s doing something funda…
when people are confronted with moral dilemmas, they do indeed respond differently when considering them in a foreign language than when using their native tongue.
One small tag for Facebook, one giant disaster for your favorite publishers... For publishers sharing native ads ... have to tag the brand in the post... that brand’s marketing team gets access to the post’s insights... allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away fe…
Since Facebook made its livestreaming feature widely available earlier this year, publishers have been experimenting with on-the-spot video in a variety of ways... we are starting a series of in-depth articles chronicling their experiments IBTimes UK has been working on three different live video formats: Q&As; with columnists and reporters, panel…
BBC Business Unit has been experimenting with 'news you can use', a concept which mimics tutorials and informational videos popular with YouTube viewers, in a bid to engage a wider audience on social media... Using just his mobile phone, Shaw is able to shoot videos quickly and easily, wherever he can grab the interviewees.
media outlets are using different strategies when it comes to Instagram Stories versus Snapchat... I talked with The New York Times, National Geographic, and Sports Illustrated ... to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.
repeating a lie, which is generally part of the debunking process, can reinforce it. ... confirmation bias leads people who want to believe something to believe it even more after they’ve been shown they’re wrong.
Had a great time setting up and running a blogging competition for the EU Commission’s Regional Policy department. It’s not over yet, though: the three winners announced today are coming to Brussels this October as fully accredited journalists to European Week of Regions and Cities.
MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”... We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with…
quality filter setting ... can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior... filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follo…
Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…
image... apparently shows the spread of radiation from the Fukushima nuclear accident... being shared widely ... despite the fact that it... shows the wave height of the tsunami... you might want to doublecheck before hitting Share... here’s how
covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…
summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...
we frequently receive emails from a whole range of people asking how they can start doing the sort of online open-source investigation and verification that they’ve seen us doing. The skills and methodologies used are all something that can be learnt through a little persistence, but here are a few pieces of advice to get you started.
the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team
The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.
The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …
David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time:
A couple of months ago I included augmented and virtual reality in Top3ics, my occasional newsletter, adding “Consider these as first notes towards a future post.” I then forgot about it. Thanks, Newt Gingrich!
The public is no longer uninformed. They are misinformed, and that requires an entirely different editorial focus ... just reporting the news doesn't actually solve the public's needs. Now your focus must be on explaining the news instead.... the newspaper is stuck in an existential crisis ... stop being a newspaper and start being something el…
From large national newspapers to small independent websites, outlets are working together to cover news across the continent in many languages.
Vox wants to move beyond the web page to tell compelling stories... That Clinton package was the first public product of the Vox Storytelling Studio... launching on the premise of hypercharging the concept of the story, using all resources available to transform the story into a experiential entity... publications and media companies must continue…
Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos... interest in video news does increase significantly when there is a big breaking news story. But the rest of the time? Online video news is less of a force than publishers might hope... 97.5 percent of time…
Brexit, as experienced by a British-Australian comms guy in Brussels.
No longer will I read or give attention to hyper partisan news entities or the conservative echo chamber... I remember not long ago when tragic events used to bring us together as a nation. Now because of increasingly powerful and extreme echo chambers on the right and left these events tear us apart...In the clickbait era, media entities, aggrega…
Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.
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