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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Adding Bluesky-powered comments to any website in five minutes | Cory Zue
www.coryzue.com

"Now you can ... create an instant Bluesky-powered comments section on your own site! Here’s an example of how I added it to my site—which is built on Jekyll."

Thinking transparently in the ATmosphere
whtwnd.com

"This post was extracted from the draft of my December newsletter and published on Whitewind, demonstrating how a new array of apps on the ATmosphere - the ecosystem built with ATProto, Bluesky's protocol - could potentially usher in seamless decentralised collective intelligence."

WhiteWind atproto blog | WhiteWind blog
whtwnd.com

"a markdown blog service using atproto... Your article is immediately delivered to all the federated atproto services" - basically the intersection of Bluesky & Obsidian, and a key building block for myhub.Basically a platform for posting blogs onto, using your Bluesky account: your blog is simply https://whtwnd.com/{Bluesky handle o…

Don't call it a Substack
www.anildash.com

Great piece on Substack, who "want to own your content and voice, too. You may not think you care about that today, but you will when you see what they want to do with it.... every single new feature ... is proprietary and locks you into their network... There is no such thing as "my Substack", there is only your writing, and a for…

ActivityPub vs AT Protocol - YouTube
www.youtube.com

An almost 30min video from Justin Garrison in July 2023 asking: "What is the difference between Mastodon's ActivityPub and BlueSky's AT Protocol?... We're not going to be looking at [apps] ... like Mastodon and Bluesky or Threads" - instead, a mid-level dive into the underlying protocols, and "some pros and cons of ea…

Why AI’s Tom Cruise problem means it is ‘doomed to fail’
www.theguardian.com
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"does something like ChatGPT actually display anything like intelligence, reasoning, or thought?" or is it just a stochastic parrot? And "if you’re just making a useful tool – even ... a new general purpose technology – does the distinction matter?"Yes. LLMs have a ‘reversal curse’ which means it will "fail at drawing rela…

The Right to Truth
www.project-syndicate.org
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An interesting take: governments should ensure "that news outlets, digital platforms, and political leaders provide the best available knowledge" and enshrine a new to not "be lied to by the powerful" in a world optimised for enragement: "one study showing that each additional negative word in a headline increased the clic…

Adactio: Journal—Filters
adactio.com

After so many years of spam, splog, slop, phishing and above all trolling, "Our guard is up. Our filters are activated. Our default mode is suspicion", something that's only going to get worse with AI: are those photos too good to be true? Can that video actually be real? Is that a spambot, or just "someone who isn’t neurotypic…

07/08/2024
Visualizing and Integrating Complex Ideas with LLMs, Part 1: Napkin AI
towardsdatascience.com

First in a series on "how AI tools can transform intricate concepts into clear, practical frameworks and diagrams", starting with Napkin AI, which "generates interesting diagrams automatically from text input".Plenty of crap circles follow (" Upon completing each document, I exported them as PDFs. Find them here"), bu…

uxGPT: Creating personas with prompts for better questions using ChatGPT and uxGPT Personas
bootcamp.uxdesign.cc

I share this experience with Patrick, who, when he starts work with a new client, starts by gathering information to create personas: "it could be user interviews, usage data, or whatever — because there has to be some baseline of the users" (he has a "lightweight personas approach ... [and a] personas template").Where the clie…

Personas vs. Jobs-to-Be-Done
www.nngroup.com
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I have used both the jobs2Bdone (JTBD, #jobtodo) and persona methodologies in comms strategy development, so this is a useful distinction: "Jobs-to-be-done focus on user problems and needs, while well-executed personas... add behavioral and attitudinal details". Abandoning personas for JTBD means "missing the key behavioral consider…

Introducing Perplexity Pages
www.perplexity.ai

"easily transforming research into visually stunning, comprehensive content. Whether you're crafting in-depth articles, detailed reports, or informative guides... Search any topic, and instantly receive a well-structured, beautifully formatted article. Publish ... and share ... with a single click."The user can customise tone, stru…

06/06/2024
A.I.’s ‘Her’ Era Has Arrived - The New York Times
www.nytimes.com
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"GPT-4o ... talk to users in a much more lifelike way — detecting emotions in their voices, analyzing their facial expressions and changing its own tone and cadence depending on what a user wants... It sounded more humanlike than some humans I know."And it's fast: it's “native multimodal support” means it can "take in aud…

Micro.blog
micro.blog
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Micro.blog ... combines blog hosting with a social media-style timeline and community" - yet another blogging platform, but interesting features and pricing for myhub:paid hosting from $5-15 / m, can use own domain, custom themes, css from short to full posts, automated photo gallery, podcast and videosbookmarking: an archive of web page book…

04/05/2024
The future is Sublime: all AI, no tags
mathewlowry.myhub.ai
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I've been kicking the tyres of Sublime, a new personal and social curation app, and pondering its approach to integrating AI.

"What does Sublime actually do?" - by Sari Azout
sublimeinternet.substack.com
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"a deep-dive on the concrete ways Sublime makes my life better", by Sublime.app founder Sari Azout.

LinkStowr — Save links to Obsidian
linkstowr.com
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"LinkStowr is a free, open source and privacy-friendly ... store valuable online resources in a structured and meaningful way". Uses a Chrome extension to save link + note to LinkStowr, and an Obsidian plugin to sync the card to a vault. LinkStowr then deletes its unneeded copy.

Curation is the last best hope of intelligent discourse
joanwestenberg.com

"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…

Visualising knowledge with MyHub.ai and ChatGPT (newsletter 2)
mathewlowry.myhub.ai
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"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.

ElevenLabs - Generative AI Text to Speech
elevenlabs.io

"text to speech and voice cloning software ... Create lifelike voiceovers for your content or use our AI voice generator as an easy-to-use text reader... spoken audio in any voice, style, and language ... renders human intonation and inflections "

04/11/2023
Google Bard “Extensions” Are Here
generativeai.pub

"With Extensions, Bard can find and show you relevant information from the Google tools you use every day... across multiple apps and services."The personal assistant potential looks huge for users of Google services - eg "Give me a summary of my emails today".Moreover, 3rd-party extensions are on the way, starting with Adobe…

17/10/2023
How to Create an AI Generated Video with ChatGPT, Synthesia, and Descript - Wistia Blog
wistia.com
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"we used AI to make a video without writing a script or picking up a camera, but that looks as though it was filmed...:[asked] ChatGPT... Write a script in the style of a YouTube video about how to make an apple pie. The video should be under 60 seconds long. The script should feel friendly in nature...Generate your avatar video with Synthesi…

17/10/2023
Low-code LLM: Visual Programming over LLMs
arxiv.org
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Overview of the Low-code human-LLM interaction (Low-code LLM) and its comparison with conventional interactions. The red arrow indicates the main human-model interaction loop.

28/04/2023
Text to Diagram in Seconds using ChatGPT
medium.com

"Gantt Chart, Organization, Timelines, Entity Relationship, and Mind Maps Diagram all in less than 1 minute... instruct ChatGPT to come out with the required syntax to generate your diagram ... Generate a <diagram type> in mermaid.js syntax with the following details: <details of the diagram> "

Two wiki authors and a blogger walk into a bar…
mathewlowry.medium.com
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A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."

ChatGPT Explained: A Normie's Guide To How It Works
www.jonstokes.com
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Jon Stokes thinks "people are talking about this chatbot in unhelpful ways... anthropomorphizing ... [and] not working with a practical, productive understanding of what the bot’s main parts are and how they fit together."So he wrote this explainer."At the heart of ChatGPT is a large language model (LLM) that belongs to the family o…

30/03/2023
The Art of the AI Prompt - Techonomy
techonomy.com
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Wired's rules for using generative AI: "Not for images, yes for research, no for copyediting, maybe for idea generation". Meanwhile interactive book PromptCraft shows how to "get the most out of the creative man/machine communications... AI is like querying our collective intelligence".So how best to design an AI prompt?…

Distributed digital gardens
commonplace.doubleloop.net
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"the distributed/federated digital garden approach is the way to go for knowledge commoning... cribbing from ActivityPub's local, global, and 'those-you-follow' timelines... you could have local, 'those-you-follow', and global gardens... [with] some kind of liquid democracy", and interest-based groups, perhaps s…

Design thinking was supposed to fix the world. Where did it go wrong? | MIT Technology Review
www.technologyreview.com
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Good history of design thinking."IDEO’s way of working: a six-step methodology for innovation called design thinking... Key ... was its replicable aesthetic, represented by the Post-it note:... Not too precious, not too permanent... promises a fast-moving, cooperative, egalitarian process", but is also "disruptive, startup-flavored …

Startupy
startupyworld.notion.site
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"a modern version of del.icio.us meets Roam... a searchable, interconnected repository of the most insightful content on the Internet" - and a pretty interesting example of convergent evolution vis a vis myhub.ai

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