Overview: Content Strategy

"Social media is a dumpster fire. Between the bots, the ragebait, and the platforms that profit from division... I stopped hoping someone else would fix it—and decided to build something better, right here in Canada."A blog post introducing the Gander project:its genesis - "Peter Wall started Elbows Up ... to unite Canadians in response to Trump’s…

With Streamplace, "We want to empower all of our users to operate their own little TV station. Not just video on the internet, but decentralized public broadcast... video relay, rebroadcast, and syndication. ... we're introducing the ability node operators to syndicate streams, and for streamers to control how their streams are replicated. Here's …

"publications can now have nested pages — illustrated here with pages about embeds, comments, and more... great for collections, project wikis or documentation, essays with branching tangents, and more", like hubs for ex., with a different skin. "nest them as deep as you like"

Another ATproto longform app, "an entire blogging platform that fits in your pocket... a place to jot down and share your ideas, opinions, hobbies, and anything else you’d like to share with the world, quickly and easily.

Yet another longform ATproto writing app, "built for creators in STEM (science, technology, engineering, and mathematics), art, and business... designed to help you stay focused on the work itself... Our editor uses Markdown plus extensions designed for writers in specialized fields."Includes maths, code, visualisations (maths plots, mermaid), ar…

Another longform ATproto app: "Writers deserve to own their work, their audience, and their future... offprint gives you real monetization built on AT Protocol, you truly own your audience and content. Built for novelists serializing their work, journalists starting newsletters, engineers sharing their journey, and publications breaking free from …

"Middleware, third-party software intermediaries between users and platforms, has been broached as a means to decentralize the power of social media platforms and enhance user agency... widespread adoption of open middleware has long hinged on the cooperation of established major platforms; however... Mastodon and Bluesky, has led to increased off…

Misinformation is "a problem, but not the most important one. The fundamental problem... is not that social media misinforms individuals about what is true or untrue but that it creates publics with malformed collective understandings".while democracy "is a profoundly collective enterprise", we see it as the sum of individuals' knowledge and decis…

"We’ve built a network of scientists and researchers active on Bluesky. The goal is to better understand how this group of users interact on the platform... we arrived at a science-oriented network of 17,980", computed centrality measures to identify influential members, and created an interactive 3d visualisation.They also provide details of the …

From Sublime, who know a thing or two about curation: "At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity", but Claude changed that. "Curiosity is a better compass than cynicism... [stop] defending your territory [and] exploring what's possible (cf this).Key …

"Sill shows the most popular links being shared by accounts you follow on Bluesky and Mastodon", linking through to "the individual posts... with what people said about" them. You can sort (“newest” or “most popular”), "hide reposts, and limit posts to the last 3, 6, 12, or 24 hours".Built in response to the death of the link: “On Instagram and Ti…

I know: you've spent probably ~15 years diligently developing your following there. At the beginning Twitter was fun, particularly when you didn't have so many followers that you couldn't interact with at least some of them. But now, you may have a problem.

I've been cleaning out a few rotten systems recently.

"misinformation is powerful, not because it changes minds, but because it allows people to maintain their beliefs in light of growing evidence to the contrary. The internet ... as a justification machine".Humans are "evidence foragers ... historically [that's] meant digging into a subject, testing arguments... That was the foundation on which most…

"Now you can ... create an instant Bluesky-powered comments section on your own site! Here’s an example of how I added it to my site—which is built on Jekyll."

"This post was extracted from the draft of my December newsletter and published on Whitewind, demonstrating how a new array of apps on the ATmosphere - the ecosystem built with ATProto, Bluesky's protocol - could potentially usher in seamless decentralised collective intelligence."

"a markdown blog service using atproto... Your article is immediately delivered to all the federated atproto services" - basically the intersection of Bluesky & Obsidian, and a key building block for myhub.Basically a platform for posting blogs onto, using your Bluesky account: your blog is simply https://whtwnd.com/{Bluesky handle or DID} .Key po…

Great piece on Substack, who "want to own your content and voice, too. You may not think you care about that today, but you will when you see what they want to do with it.... every single new feature ... is proprietary and locks you into their network... There is no such thing as "my Substack", there is only your writing, and a forever fight agai…

An almost 30min video from Justin Garrison in July 2023 asking: "What is the difference between Mastodon's ActivityPub and BlueSky's AT Protocol?... We're not going to be looking at [apps] ... like Mastodon and Bluesky or Threads" - instead, a mid-level dive into the underlying protocols, and "some pros and cons of each".Activity pub"works based o…

"does something like ChatGPT actually display anything like intelligence, reasoning, or thought?" or is it just a stochastic parrot? And "if you’re just making a useful tool – even ... a new general purpose technology – does the distinction matter?"Yes. LLMs have a ‘reversal curse’ which means it will "fail at drawing relationships between simple …

An interesting take: governments should ensure "that news outlets, digital platforms, and political leaders provide the best available knowledge" and enshrine a new to not "be lied to by the powerful" in a world optimised for enragement: "one study showing that each additional negative word in a headline increased the click-through rate by 2.3%".O…

"When we attribute human-like abilities to LLMs, we fall into an anthropomorphic bias ... But are we also showing an anthropocentric bias by failing to recognize" what they can do?

After so many years of spam, splog, slop, phishing and above all trolling, "Our guard is up. Our filters are activated. Our default mode is suspicion", something that's only going to get worse with AI: are those photos too good to be true? Can that video actually be real? Is that a spambot, or just "someone who isn’t neurotypical or who doesn’t sp…

First in a series on "how AI tools can transform intricate concepts into clear, practical frameworks and diagrams", starting with Napkin AI, which "generates interesting diagrams automatically from text input".Plenty of crap circles follow (" Upon completing each document, I exported them as PDFs. Find them here"), but it looks worth kicking the t…

I share this experience with Patrick, who, when he starts work with a new client, starts by gathering information to create personas: "it could be user interviews, usage data, or whatever — because there has to be some baseline of the users" (he has a "lightweight personas approach ... [and a] personas template").Where the client has personas, the…

I have used both the jobs2Bdone (JTBD, #jobtodo) and persona methodologies in comms strategy development, so this is a useful distinction: "Jobs-to-be-done focus on user problems and needs, while well-executed personas... add behavioral and attitudinal details". Abandoning personas for JTBD means "missing the key behavioral considerations ... that…

"easily transforming research into visually stunning, comprehensive content. Whether you're crafting in-depth articles, detailed reports, or informative guides... Search any topic, and instantly receive a well-structured, beautifully formatted article. Publish ... and share ... with a single click."The user can customise tone, structure and visua…

"GPT-4o ... talk to users in a much more lifelike way — detecting emotions in their voices, analyzing their facial expressions and changing its own tone and cadence depending on what a user wants... It sounded more humanlike than some humans I know."And it's fast: it's “native multimodal support” means it can "take in audio prompts and analyze th…

Micro.blog ... combines blog hosting with a social media-style timeline and community" - yet another blogging platform, but interesting features and pricing for myhub:paid hosting from $5-15 / m, can use own domain, custom themes, css from short to full posts, automated photo gallery, podcast and videosbookmarking: an archive of web page bookmarks…

I've been kicking the tyres of Sublime, a new personal and social curation app, and pondering its approach to integrating AI.