Curated Resource ( ? )

Why Independence From Substack Matters | by Burk | Dec, 2025 | Medium

my notes ( ? )

Strongly disagree with some of this post - eg "Substack is a platform like any other" - no, it's actively profiting from and promoting Nazi content.

But this is true - it is a platform, so "It can boost us. It can also quickly deprioritize us... decide ... we no longer fits their “vibe”. The goal is not to leave Substack... The goal is optionality... we can stay because we want to, not because we have to. Two levers give us most of that power":

  • connect a custom domain, so "own the URL. Google associates all SEO value with our domain. We can move platforms later without breaking links. Subscribers barely notice if we migrate"
  • "Get Substack SEO right... The right tool. Analysis. Clear topics. Clear headlines. Clear structure."

Read the Full Post

The above notes were curated from the full post stories.byburk.net/why-independence-from-substack-matters-dbe441a1d2fb.

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