Overview: Social Web

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

This playbook includes tons of ways to jump start your snaps ...If you’re looking for a massive list of ideas to cycle in and out of your Snapchat feed, this is the place

For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”

Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun.The BBC and the Guardian were the first U.K. partners, and there are plenty more waiting in the wings.

Algorithms quietly make a myriad decisions for us each day... Perhaps most importantly, these algorithms decide what we see online and how much we are aware of what is going on in the world around us... Today's digital assistants are designed to abstract ever further away from pages of links towards synthesizing information on our behalf... What …

How can you make your social visuals more compelling?The Media Octopus put together an information-packed infographic on the importance of social visuals. It contains a lot of great advice and creative ideas for marketers looking to up their visual game, including these four tips for visual social success:

the first crux of Harcourt’s argument: The expository society exploits, rather than represses, our desires. The second ... government and commercial surveillance infrastructures have wholly merged.... Harcourt’s analysis hinges on desire: We want to participate, we are impelled to do so, and we like it. But it seems to me we are as much compelled …

It's been a year since Snapchat launched its network of media partners ... publishers have built mobile audiences, and some have found a new revenue source...Snapchat requires a huge committment. Content cannot be easily repurposed from other formats... .BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s to…

I instinctively open an Incognito tab in Chrome... Where I’m going, I don’t want the algorithms to follow... I hide from the algorithmic version of myself these algorithm-friendly representations decide what millions of people read, buy, eat, and watch every day. The algorithmic self is only inert and abstract because we technologists choose to k…

By the time Cameron wrote “Orbital Content” in April of 2011, almost all visits to A List Apart and zeldman.com were triggered by tweets and other third-party posts... SO JUST WHY are we afraid of Medium?

Over the next few years, there is no doubt content and attention will continue to shift from tens of millions of web sites to a few centralized networks that people access via apps

"I’m posting different things in different places, not just reposting the same thing over and over" - in response to Shel Holtz and Dave Winer on Medium

The European Political Strategy Centre gathered a select group of leading international academics to provide input to the ongoing public consultation on a regulatory environment for online platforms.

The job of politics... finding common cause with people who aren’t like you. But current incentives seem to point in the opposite direction... I blame the internet ... You can’t take on inequality and injustice with a coalition of people who use the same slang, listen to the same music, and post the same emojis that you do.You have to be willing t…

When you put your life online, people think they know 80% of who you are. But internet personas are really only 20% true.... “It seemed like you were using personal experiences to gain approval from ‘the internet’  ... I wondered why the approval of your friends and family wasn’t enough. It felt like a distorted version of you"

benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should…

first U.S. newspaper and first business publication available on the platform ... (U.K.’s Daily Mail is also there).... team consists of five people who will publish eight items each weekday ... “a mix of core coverage, such as Markets, Business, and World news, and the luxury and lifestyle features that we believe provide the perfect snackable c…

In which I studiously avoid curating anything about 2016 or David Bowie.

Social media platforms are built with all the insidious effectiveness of gambling machines, but it is possible to come out in front.

What started as 10 things from 5 publishers you trust has turned into 20 things from publishers competing for your attention ... the savviest publishers realize that the cheapest way to produce more is to repackage the work of others. So the quality of the average thing in your feed is getting worse... The social media site ... keeps track of what…

There is no public measure of your ego on Snapchat. No “54 likes” 13469 followers or “423 comments”. When your reader sees your post it doesn’t tell him or her the size of your ego.It’s a huge difference with LinkedIn, Facebook or Twitter. Those three keep reminding you how important the person you’re reading is ... the Snapchat user doesn’t care …

On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

Facebook’s news feed algorithm can be tweaked to make us happy or sad; it can expose us to new and challenging ideas or insulate us in ideological bubbles... The algorithm’s rankings correspond to the user’s preferences “sometimes,” Facebook acknowledges... not the success rate you might expect A glimpse into its inner workings sheds light ... on…

“print dollars have turned into digital dimes, which are turning into mobile pennies.” Basically, even as we consume more news than ever, thanks to mobile’s proliferation, the revenue streams are actually diminishing... Where’s the money going to then, you ask? To Facebook, Google, and Twitter, the winners on mobile...As publishers turn more and …

Facebook already accounts for a huge proportion of the web traffic to major media sites. And publishers are rushing even further into its embrace because they have no choice and can’t think of a better option... ad blocking is taking care of what’s left of the media’s ambitions to continue as standalone entities... there are rays of hope in the …

Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ... a model that... might work to BuzzFeed’s adv…

society had a pretty straightforward system of rewards: you give us something of value, and we’ll heap praise on you. It’s a fair trade ... that most social media gurus ... are unwilling to make ... insist on trying to “hack” the system... sheer laziness... shortcuts to notoriety rather than slowly, painstakingly, lovingly crafting something of va…

the power of Facebook’s algorithmic News Feed... doesn’t show users everything their friends post, and so Facebook can demand a toll from publishers for placement in the stream. Today that toll looks like simply programming content to the algorithm, tomorrow it looks like publishing Instant Articles, and maybe next year it looks like paying Facebo…

If there’s anything that goes some way to explaining Trump’s popularity in the midst of his quasi-fascistic views that reached a nadir with his call to ban all Muslims from entering the United States, it is his social media prowess. Trump has more than 5.5 million Twitter followers and 4.5 million Facebook fans. He has a presence across YouTube, V…