Curated Resource ( ? )

Nick Denton: Facebook dominance better than 'convoluted' ad tech

Nick Denton: Facebook dominance better than 'convoluted' ad tech

my notes ( ? )

Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...
Facebook, with its deep pool of accurate user data, can help a publisher like Gawker monetize its audiences, particularly in mobile... “The ad tech ecosystem is simply too convoluted,”

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The above notes were curated from the full post digiday.com/publishers/nick-denton-facebook-dominance-better-convoluted-ad-tech/.

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