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Snapchat Discover One Year Later: How 23 Media Companies Are Building Stories For Evan Spiegel
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It's been a year since Snapchat launched its network of media partners ... publishers have built mobile audiences, and some have found a new revenue source...Snapchat requires a huge committment. Content cannot be easily repurposed from other formats... .
BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic.
Back in 2013, Snapchat was solely a one-to-one messaging app... Snapchat introduced “Stories,” or 24-hour feeds for each user's photos... to publishers through the launch of “Our Stories” on June 17, 2014. Then, on Jan. 27, 2015, Discover...
BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s total traffic.
Back in 2013, Snapchat was solely a one-to-one messaging app... Snapchat introduced “Stories,” or 24-hour feeds for each user's photos... to publishers through the launch of “Our Stories” on June 17, 2014. Then, on Jan. 27, 2015, Discover...
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The above notes were curated from the full post www.ibtimes.com/snapchat-discover-one-year-later-how-23-media-companies-are-building-stories-evan-2281851?utm_source=API+Need+to+Know+newsletter&utm_campaign=c1d6e25bd8-Need_to_Know_January_28_20161_28_2016&utm_medium=email&utm_term=0_e3bf78af04-c1d6e25bd8-45795445.Related reading
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See also: Social Media Strategy , Social Web