Overview: Communications Strategy

Do people really want to have a conversation with brands, or their government?

... it’s fantastic... there is a lot to nitpick, but it is fantastic from a strategic perspective.... Twitter just reinvented the newspaper. It’s not just any newspaper though — it has the potential to be the best newspaper in the world... imagine a tweet-based newspaper drawn not only from the best sources in a mobile-friendly format, but one …

“moments” are mini news digests of tweets across a range of topics... with splashy full-screen photos and videos. Each individual moment is made up of about 10 tweets... allows users to follow stories they’re interested in for a limited period of time... clearly targeted at curious or casual users... a “catch-me-up” type of news digest, using t…

Moments surface the best of what’s happening on Twitter... What you see on Twitter is what’s happening in the world. What follows are the standards and guidelines for creating Moments that we as a Twitter curation team follow. - Twitter Moments: Content Guidelines | About

Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter. - Moments, the best of Twitter in an instant | Twitter Blogs

"Why don't we just build our community on Facebook?" Some thoughts after a month playing with Knowledge Hub

Below are some basic marketing test ideas across all nineteen traction channels. These tests are designed for businesses trying to get to product/market fit, either preparing for a successful launch or post-launch, but may be useful for any business... middle ring tests and should cost less than a thousand dollars and take less than one month o…

Yes. The Cult committee. That’s what the European Parliament calls their Committee on Culture and Education. - Yes, There IS EU Propaganda In Schools, And It’s Worse Than You Think

Yes, I’m now curating news about news curation

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships. - The Financial Times readies paid posts for advertisers - Digiday

How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?

political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)

Here’s how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News slim down a day’s worth of news into manageable forms. Every day, readers are faced with a firehose of news online. News organizations realize this, and they’re trying a bunch of different ways to make the news more manageable — creating chatty summaries of thei…

Get with the community; The death and rebirth of comments: The death of the open web?

It’s easy to underestimate how much of the media you’ve consumed was shaped by the “like” button... whispers suggest that the company is not, in fact, launching a simple “dislike” button, but something that conveys empathy.... it’s safe to say there will be consequences... When Facebook broadens the scope of the emotional-response buttons, t…

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Every news organization, or company with a community should be running a river.

Apart from the Online Hangout(24 September, 16h30 CET), a new online community just opened for public sector communicators across Europe.

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…

“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…

readers finished 94% of the longform pieces they started... with much faster download speeds and the advent of the tablet’s “lean back” reading experience, journalism has seen a rise in “longform” ventures... analytics offer an incomplete picture of reader behavior, and little real insight into how readers engage. Page views, entrances, ti…

Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

The nuances of building and maintaining communities can really only be learned through extensive practice, both as a participant of other groups and as an active designer of your own. There is no better way to learn this art than by taking a critical look inside as many communities, both successful and crumbling, as possible. For those getting …

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

Thinking of pursuing your next idea? Read this definitive guide first... a Minimal Viable Product (MVP) is all about verifying the fact that there is a market where your potential company can call home and bring in paying customers. It’s about finding your early adopters and seeing exactly they are willing to pay for.... [but] an entreprene…

nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…

Apple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer... to develop a news platform exclusive to Samsung Galaxy... UPDAY is being pitched as an "aggregated news content platform," with stories selected both algorithmically and by a local team of news editor…

Here’s the trick I figured out to send a ton of personal emails automatically. - How to Send a Ton of Personal-Looking Emails Automatically — STARTUPS + WANDERLUST + LIFE HACKING — Medium