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Thinking, Fast and Slow
en.wikipedia.org
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Thinking, Fast and Slow is a best-selling[1] 2011 book by Nobel Memorial Prize in Economics winner Daniel Kahnema...: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness.The book's central thesis is a dichotomy between two modes of thought: "System 1" is fast, instinctive and emotional; "System …

13/01/2016
Trusting AI with important decisions: capabilities and challenges
medium.com
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AI in itself isn’t good or bad. We’re just beginning to go past our initial, vague apprehensions, and to look concretely into how AI can benefit society while ensuring that it doesn’t hurt us.

13/01/2016
Introducing the Digital Marketing Canvas
www.linkedin.com

The DMC is a practical guide to develop a strategy to accelerate business growth. It's made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,... It's a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you'll lea…

13/01/2016
On the dangers of a blockchain monoculture
tonyarcieri.com
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So if it’s not defined in the Bitcoin paper, what does “blockchain” actually mean? I’ve asked a lot of people this question, ranging from renowned cryptographers and distributed systems experts to Bitcoin enthusiasts to people not particularly versed in either Bitcoin, distributed systems, or cryptography. No two people have ever given me the same…

13/01/2016
Virtual and Augmented Reality Are The Future of Customer Experience
www.altimetergroup.com

Therein lies the trouble with virtual reality. The hardware is incredible, but the content has been slow to catch up. Shooting 360 degree video and audio in a way that isn’t jarring and tells a coherent story is difficult and expensive... any brand that deals with physical products and experiences should start thinking about what the ultimate VR …

Where is social media taking you in 2016? (updated)
mathewlowry.myhub.ai
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Social media platforms are built with all the insidious effectiveness of gambling machines, but it is possible to come out in front.

I drew a bunch of dots to explain why social media is broken
blog.this.cm

What started as 10 things from 5 publishers you trust has turned into 20 things from publishers competing for your attention ... the savviest publishers realize that the cheapest way to produce more is to repackage the work of others. So the quality of the average thing in your feed is getting worse... The social media site ... keeps track of what…

Curation is the new obituary: how media outlets marked Bowie’s life and death
onlinejournalismblog.com
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The media’s reaction to David Bowie‘s death from cancer early this morning demonstrates just how widely curation has become in journalism practice – and specifically, how it has become the web native version of the obituary. Below I’ve done a bit of curation of my own: 8 13 ways that different publications used curation to mark the death of a lege…

12/01/2016
The “Other Side” Is Not Dumb
medium.com
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the idea that everyone is like us is called the “false-consensus bias.”... Online it means we can be blindsided by the opinions of our friends or, more broadly, America... morphs into a subconscious belief that we and our friends are the sane ones and that there’s a crazy “Other Side” ... that just doesn’t “get it,” ... not as intelligent as “us.”…

Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)
contently.com
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For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the Web.... proxy metrics such as shares and likes have proved inadequate as well...

Why bots and why now? — Do it via txt
medium.com
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Every business in the world will have a bot. It will allow any customer to talk to them in the simplest way possible, sending a message.

11/01/2016
Am I too old or too sick for Snapchat? — Medium
medium.com
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There is no public measure of your ego on Snapchat. No “54 likes” 13469 followers or “423 comments”. When your reader sees your post it doesn’t tell him or her the size of your ego.It’s a huge difference with LinkedIn, Facebook or Twitter. Those three keep reminding you how important the person you’re reading is ... the Snapchat user doesn’t care …

What the Heck is Design Thinking Anyway?
medium.com
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If we define design as the decisions that determine how something works ... then Design Thinking is simply the process to make more thoughtful decisions.... We can only knit together what we already know in new ways to get to the something that’s never existed before.... Design Thinking offers — a way to get where you’re going when you don’t kno…

Meeting People Where They Are
medium.com
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On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

Financial Times aims to transform its opinion section
www.journalism.co.uk
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bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

Terrorism, Migrants, and Crippling Debt: Is This the End of Europe?
www.vanityfair.com
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from a locked-down Brussels to a grieving Paris to a refugee camp in Greece, Henry Porter reports on the European Union’s existential crisis.

08/01/2016
The 2015 ProPublica Year in Visual Storytelling
www.propublica.org
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2015 MARKED PROPUBLICA’S most ambitious year to date in visual and interactive storytelling...here are some highlights from the year that was.

How Facebook’s news feed algorithm works.
www.slate.com
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Facebook’s news feed algorithm can be tweaked to make us happy or sad; it can expose us to new and challenging ideas or insulate us in ideological bubbles... The algorithm’s rankings correspond to the user’s preferences “sometimes,” Facebook acknowledges... not the success rate you might expect A glimpse into its inner workings sheds light ... on…

Peak Content — Medium
medium.com
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“print dollars have turned into digital dimes, which are turning into mobile pennies.” Basically, even as we consume more news than ever, thanks to mobile’s proliferation, the revenue streams are actually diminishing... Where’s the money going to then, you ask? To Facebook, Google, and Twitter, the winners on mobile...As publishers turn more and …

05/01/2016
Newspapers struggle to find path in digital age
phys.org

For the US daily newspaper sector over the past decade, weekday circulation has fallen 17 percent and ad revenue more than 50 percent ... a key for the industry is changing the culture of newsrooms to foster innovation. This includes allowing interaction of different groups—journalists, technicians and others which the study referred to as "tribes…

05/01/2016
Peak content: The collapse of the attention economy
www.themediabriefing.com

Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years ... 2016 will mark the beginning of a shake out...winning ad dollars is becoming more of a zero-sum game, and the winners appear to be the mobile-first digital advertisers l…

05/01/2016
Media Companies Will Lose Even More Control in 2016 - Fortune
fortune.com
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Facebook already accounts for a huge proportion of the web traffic to major media sites. And publishers are rushing even further into its embrace because they have no choice and can’t think of a better option... ad blocking is taking care of what’s left of the media’s ambitions to continue as standalone entities... there are rays of hope in the …

05/01/2016
Consumers Can't Tell Native Ads From Editorial Content
www.mediapost.com
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Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the secon…

GM and Lyft are teaming up to build self-driving cars
www.vox.com
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competition in the ride-hailing market is really just the prelude to a much bigger fight over dominance of the self-driving car market over the next couple of decades... If cars are primarily rented, rather than owned, then they can be optimized for shorter trips ... Short-range, high-efficiency electric vehicles will become more practical. -…

Digital publishers face a winter of discontent - Digiday
digiday.com
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Media heads towards 'winner take all' landscape: “You don’t want to be a second- or third-tier partner."

05/01/2016
A Few Faves from 2015
medium.com
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I just want to share a few of my favorite cultural things from 2015, especially from film, literature, television, music and podcasts.

04/01/2016
How the P.C. Police Propelled Donald Trump
www.thedailybeast.com
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The extremist adherents of this new political correctness have essentially taken a flamethrower to the public space and annihilated its center. Topics in American life that once were the legitimate subjects of debate between liberals and conservative are now off-limits and lead to immediate attack by the cultural establishment if raised at all. An…

04/01/2016
‘Transformer in chief’: The new chief digital officer
www.mckinsey.com

The CDO is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses.

Six building blocks for creating a high-performing digital enterprise | McKinsey & Company
www.mckinsey.com

companies that have successfully transitioned to become high-performing digital enterprises are able to orchestrate six building blocks: strategy and innovation, the customer decision journey, process automation, organization, technology, and data and analytics

So, what exactly is branding?
medium.com
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A brand is a unique set of associations in the mind of a customer... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think whe…

03/01/2016
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