Curated Resource ( ? )

How the BBC is stepping up its use of chat apps with Viber and WhatsApp

Like bbc , messaging , whatsapp , documentary , viber
Curated: 04/03/2016 from digiday.com/publishers/bbc-stepping-use-chat-apps-viber-whatsapp/
How the BBC is stepping up its use of chat apps with Viber and WhatsApp

my notes ( ? )

... using Viber and WhatsApp to publish documentaries... Whereas Viber can only be used to send messages to users, the upside of WhatsApp is that it allows for back-and-forth communication. The downside to the platform is that the process is more manual for the publisher. WhatsApp only lets publishers have 256 people per broadcast channel... the lack of like-for-like analytics makes it hard to evaluate as a distribution avenue.

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The above notes were curated from the full post digiday.com/publishers/bbc-stepping-use-chat-apps-viber-whatsapp/.

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