"an interactive mission, with all other elements of the campaign designed to direct people to experience it.... a range of media including TV, online rich video takeovers and a 30-second You Tube trailer." That doesn't scratch the surface of what I reckon is probably the best thing I've seen online all year. A must see.

" four ways to use visual content to expand your reach and improve social media results" Pretty standard stuff, but "3. Convresation starters" should be used more. - How to Use Visual Content to Improve Social Media Results

"we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference." - Inside the Facebook News Feed: A List of Algorithm Factors

"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)

"Starting in January, in another blow to organic reach, users will see fewer posts that are solely focused on sales or sweepstakes or reuse ad copy.... hundreds of thousands of people said they wanted to see more stories from friends and Pages they care about, and less promotional content.” Well, duh. Who actually WANTS to see promo junk? Be use…

(Editor's note: Ms Swift is apparently a pop star) "The most successful businesses today are movements more than companies. Movements don't market. Movements inspire and engage. They create an emotional connection through storytelling. Not stories to be enjoyed passively but stories we see ourselves in, stories we can actively participate in...…

"boasted as twice the industry ... Click-through rates after open are about twice the industry average of 16 percent... The following lessons might not all apply to your newsletter strategy, but here are some things to think about:" - How Time’s email newsletter achieves a 40 percent open rate | Poynter.

Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek

"Facebook seems to be trying to get more transparent about how the algorithms ... function, with a statement on Monday about cracking down on “clickbait.” ... But despite the attempts at openness, the bottom line remains the same: Facebook is a black box. No one really has any clue why the site chooses to show or hide certain content... what com…

While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

"Buying traffic isn’t so much a taboo as it is a poor business decision for most publishers in most instances ... It’s expensive, and the money could usually be better invested in editors who reach an organic audience.... There are times when paid promotion makes sense. Some do paid promotion on posts that have particularly high engagement alread…

"3 main talking points of why your B2C clients should want to work with bloggers."

"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "

"I wanted to see if I could trick Facebook into believing I'd had one of those big life updates that always hang out at the top of the feed. ... Let's see if I can fabricate some social love. I posted: "Hey everyone, big news!! I've accepted a position trying to make Facebook believe this is an important post about my life! I'm so excited to beg…

"Thinking of the people you are reaching as multipliers and your content as “spreadable” rather than “viral” will help you avoid several all-too-common pitfalls" OK, so I've been building projects around multipliers and avoiding the v-word like - well - the plague, for years, but these insights are worth repeating nevertheless. - 4 Mistakes Mark…

"BuzzFeed UK editor Luke Lewis shared his tips and advice for effective use of social networks as part of news:rewired last week" You've probably read this already, but just in case... - Lessons in creating a buzz on social media from BuzzFeed | Media news

"You can now run a promotion without using a third party app. There are still rules though, and not everything can be done... a good option in some instances, or a very poor one in others." - Why Promoting on the Facebook Timeline is Good and Bad - Jeffbullas's Blog

Building links to your site is a critical part of online promotion. A good article on some techniques *beyond* blogger outreach: "Here are just some of the wealth of link opportunities that are out there in almost every market: Resource pages Forums Directories Professional organizations Events Submission-based Press"…

Applies equally to projects, where for step 1 (quoted below) the focus should be the project's USP: "Define what exactly your company is, its motto and the sole purpose of its existence. Write down everything that you think your company/website is about. Is it about marketing tips, social media, mobile apps, etc.? Define the existence of your com…

Another salvo in the "Content is (not) King" debate: "For every hour of writing a piece of content, they spend two to three hours working on the distribution of it - within their own channels and beyond. The frequency of publishing is reduced in order to spend more time on the distribution of it."