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Ello Is a Wake-Up Call for Social Media Marketing

Like social media , facebook , promotion , content marketing , social marketing , ello

Curated: 29/09/2014 from blogs.hbr.org/2014/09/ello-is-a-wake-up-call-for-social-media-marketing/

my notes ( ? )

Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, clicks, and mentions, and instead thinking about why brands got involved in social media in the first place... Just because advertisers are unwelcome ... doesn’t mean businesses are ... consumers simply want businesses to engage with them in some way that goes beyond a pitch... That could mean inviting customers into your product development process through co-creation ... convening meaningful conversations on topics that resonate ... partnering with your customers to make the products they want, or offer the services they need.. All of these are ways to engage with your customers that align with the spirit of the social web, instead of treating it as a billboard." - Ello Is a Wake-Up Call for Social Media Marketing - Alexandra Samuel - Harvard Business Review

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The above notes were curated from the full post blogs.hbr.org/2014/09/ello-is-a-wake-up-call-for-social-media-marketing/.

Ello Is a Wake-Up Call for Social Media Marketing

my notes ( ? )

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