Curated Resource ( ? )

Paying for traffic: the end of the last taboo?

Like facebook , promotion , advertising , paid
Curated: 02/09/2014 from www.digiday.com/publishers/paying-for-traffic/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=a81eec7bd6-Need_to_Know_September_2_20149_2_2014&utm_medium=email&utm_term=0_e3bf78af04-a81eec7bd6-45795445
Paying for traffic: the end of the last taboo?

my notes ( ? )

"Buying traffic isn’t so much a taboo as it is a poor business decision for most publishers in most instances ... It’s expensive, and the money could usually be better invested in editors who reach an organic audience.... There are times when paid promotion makes sense. Some do paid promotion on posts that have particularly high engagement already...

Read the Full Post

The above notes were curated from the full post www.digiday.com/publishers/paying-for-traffic/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=a81eec7bd6-Need_to_Know_September_2_20149_2_2014&utm_medium=email&utm_term=0_e3bf78af04-a81eec7bd6-45795445.

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