Curated Resource ( ? )

Facebook’s new algorithm & content marketing

Like social media , facebook , storytelling , promotion , content marketing , content strategy
Curated: 03/09/2014 from znconsulting.com/insights/what-facebooks-new-algorithm-means-for-content-marketing/
Facebook’s new algorithm & content marketing

my notes ( ? )

While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visibility and engagement in the short term, it isn’t a sustainable strategy. The other and better approach is investing in great stories," - What Facebook’s new algorithm means for content marketing | ZN Consulting

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