Curated Resource ( ? )
4 Mistakes Marketers Make When Trying to Go “Viral”
my notes ( ? )
"Thinking of the people you are reaching as multipliers and your content as “spreadable” rather than “viral” will help you avoid several all-too-common pitfalls"
OK, so I've been building projects around multipliers and avoiding the v-word like - well - the plague, for years, but these insights are worth repeating nevertheless.
- 4 Mistakes Marketers Make When Trying to Go “Viral” - David Spitz - Harvard Business Review
Read the Full Post
The above notes were curated from the full post blogs.hbr.org/2014/08/4-mistakes-marketers-make-when-trying-to-go-viral/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=3d2577edc2-Need_to_Know_August_8_20148_8_2014&utm_medium=email&utm_term=0_e3bf78af04-3d2577edc2-45795445.Related reading
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