Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…
Americans say they want accuracy and impartiality, but the polls suggest ... most of us are seeking affirmation. Americans want the news to be patriotic ... The news media is most valued when it reflects our best selves... the Internet has ... enabled us to construct digital silos, battlements from which... we fire invective on the people below…
People who advocate for comments on social media ... often argue that Twitter and Facebook engender higher-quality discussion in part because commenters are (usually) attached to real names ... [but] Twitter trolls are rampant, too. And a retweet or quick comment isn’t exactly the same as a thoughtful response. So recently we’ve seen a couple o…
in the first quarter of 2015, I began to notice fewer and fewer publishing notices from my connections and those whom I followed; and I could tell that my connections and followers were receiving fewer and fewer notices about mine. - Arrogant Control Is Not Leadership... On Social Media or Anywhere Else | PHIL FRIEDMAN | LinkedIn
Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…
Here’s what we’re doing so far on Makerbase to discourage abuse before it starts and address it right away when it does happen. - 8 Steps for Preventing Abuse in a Web Community — Making Makerbase — Medium
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
We form imaginary islands as safe spaces for our freak flags to fly free. Imaginary islands are unbounded by physical distance, as we unite with others of mutual interest and shared spirit across geographies. We form archipelagos of fellowship across expanses. Our imaginary islands can be open to everyone or hidden to all but insiders. - Imagin…
I’ve been experimenting with online communities since 2002, and thought I’d seen every useful idea already implemented. Knowledge Hub (“K-Hub”) has a lot of features common to Community of Practice platforms, and have an interesting take on Blogs, which I’ve not seen anywhere else. And it’s almost excellent...
I recently had a great live Hangout with Ezri Carlebach and Charlelie Jourdan to discuss visual communications, taking risks and creating energy in conferences.
… because in the past I used marginal notes to provide additional info, remarks and links without breaking the flow of my main text… Now it looks like I’m having a massively narcissistic conversation with myself & my Profile is a total mess
... because in the past I used marginal notes to provide additional info, remarks and links without breaking the flow of my main text.... I’ve just gone through one of my longest posts to turn all of my suddenly-set-to-Private notes into Responses. Now it looks like I’m having a massively narcissistic conversation with myself & my Profile is a tot…
Do people really want to have a conversation with brands, or their government?
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There are a number of effective strategies for overcoming the harm caused by a personal attack on social media. And your response can be a democratic one that includes fighting bad speech with more (good) speech. If someone’s attacked you on social media, here are four steps for responding: - How to handle personal attacks on social media | …
"Why don't we just build our community on Facebook?" Some thoughts after a month playing with Knowledge Hub
We at Motherboard have decided to turn off our comments section, a decision we've debated for a year or more. What finally turned the tide was our belief that killing comments and focusing on other avenues of communication will foster smarter, more valuable discussion and criticism of our work... Sending an email knowing that a human will actua…
Yes, I’m now curating news about news curation
LinkedIn is the third-fastest-growing social network... several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers: - 7 Key LinkedIn Stats: When to Post, What to Post & How to Improve
I hate conferences. Always have. Always will. Maybe it’s because of my fidgety metabolism and intolerance of bullshit-peddling. Or maybe it’s because, champagne and canapés apart, conferences are usually a colossal waste of time and money. - Ten Commandments for Conference Organisers | Gareth Harding | LinkedIn
How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?
political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)
Get with the community; The death and rebirth of comments: The death of the open web?
News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …
what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…
Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…
I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…
“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…
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