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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Let’s call time on ‘Park & Bark’ conference sessions
mathewlowry.myhub.ai
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How do you extract maximum value from a conference presentation or workshop, both for you, and your audience?

Have you lost your collective minds?
medium.com
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political polarisation creates groupthink creates more polarisation, which prevents ideas from circulating and developing.... Pumping resources into ensuring one side of US politics is overrepresented on Medium is bad for US politics, and bad for Medium - In response to Influencer Outreach: Progressive Politics (job ad on Medium)

Community, comments, the open web & Facebook (Top3ics, 24 Sept)
mathewlowry.myhub.ai

Get with the community; The death and rebirth of comments: The death of the open web?

why every news organization should have a river
www.niemanlab.org

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Welcome to River4
river4.smallpict.com

Every news organization, or company with a community should be running a river.

Corbyn, Trump and the New Politics of Spite
www.thedailybeast.com
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what many of these movements’ followers share is the desire not just to disagree with their opponents, but to delegitimize, dehumanize, and ostracize those with whom they disagree... It is not their policies that these new populists share, but their emphasis on a new kind of identity politics... What would previously have been isolated cases o…

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

Join me for a Hangout on Air with three online community experts
mathewlowry.myhub.ai
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Apart from the Online Hangout(24 September, 16h30 CET), a new online community just opened for public sector communicators across Europe.

What happened after 7 news sites got rid of reader comments
www.niemanlab.org

I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…

How audience engagement editors are guiding online discussions
www.cjr.org
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“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…

Designing for Communities of Interest
medium.com
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The nuances of building and maintaining communities can really only be learned through extensive practice, both as a participant of other groups and as an active designer of your own. There is no better way to learn this art than by taking a critical look inside as many communities, both successful and crumbling, as possible. For those getting …

14/09/2015
Tuteboard
www.tuteboard.com

Easily assemble a variety of content types - videos, slides, PDF, webpages... - as an elegant and interactive reading experience that you share with your audience. We call it a “tute”

09/09/2015
The Rise of the Engagement Editor
mediashift.org
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nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…

SeenThis
seenthis.net
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Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

Rise of the Social Influencer and Sponsored Posts
www.linkedin.com

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

The White House hires a Director of Product
joshm.co

Wouldn’t it be great if your government had a conversation with you instead of just talking at you? - The White House / Me

03/09/2015
The Stories of the #ILookLikeAnEngineer Community Gathering
medium.com
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"More than anything else, though, I think this event was about powerful stories — sharing stories, relating to stories, showing support after stories, and encouraging things to happen as a result of stories..." Rich picking here - e.g.,  “For every man that thought I was a secretary, there was a woman that called me a b****.” - The Stories o…

Did LinkedIn go Klout on us?
www.linkedin.com

Daily I now see posts published authors on LinkedIn that praise the value of finding out your "SSI". . .. while at the same time gently but not so quietly promoting what their score is... I believe the "one percenters" tag is entirely relative since each of have a completely different network from anyone else in the world. - Did LinkedIn go …

TL;DR: “From One Spokesperson To Millions”
mathewlowry.myhub.ai
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A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

If your website's full of assholes, it's your fault
anildash.com
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"by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet... Businesses that run cruise ships …

17/08/2015
Digg is building a new commenting platform
www.niemanlab.org

"... that encourages conversation around stories and can help create community on Digg, instead of farming out that chatter to Twitter or Facebook... This year could be a tipping point in how media companies employ reader comments and conversation...expected to debut this fall. You can sign up to follow the project — and be a beta tester ..." …

17/08/2015
Bad comments are a system failure
medium.com
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If you don’t want comments on your website, that’s fine, don’t have them. But don’t act like comments are some sort of intractable problem that can’t be realistically addressed by mortals. They’re not... you could fix this, but your priorities are elsewhere.... Having threads that close, having moderators that redirect entrenched disagreements,…

14/08/2015
What I Learned From Conference Bingo — Medium
medium.com
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How a networking game can get conference attendees out of their seats

14/08/2015
Don’t Hit Send: Angry Emails Just Make You Angrier
www.wsj.com
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In studies, people report that they feel better after venting. But researchers find they actually become angrier and more aggressive. People who vent anonymously may become the angriest and most aggressive.... We typically sound angrier in print. And when we write down something, we can reread it, over and over, and stew. With e-venting you don…

12/08/2015
The Death of Snackable Content
recode.net
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"at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry... In the maelstrom of Internet content, we are drawn to articles that make clear promises for what we will get out of them, as well as those that …

LinkedIn Starts Building a Syndicated Content Network
recode.net
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"LinkedIn is emailing the 500 people it calls its “Influencers” and asking them for permission to automatically hand their stuff to other sites that want to republish it in full.... Influencers get more distribution for their names and ideas... LinkedIn gets to advertise LinkedIn... letter to Influencers asks for permission to translate their p…

04/08/2015
A European Union needs European media
medium.com
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"The EU Commission and Parliament probably spend hundreds of millions of euros on comms projects every year, but almost nothing on stimulating the emergence of the European Online Public Sphere..." - Posted to Story-Europe's Medium publication to give Catalyst project some content to kick DebateHub’s tyres with.

Ev Let's Make This Happen
medium.com

What separates Medium from everyone else is that responses create this amazing platform for discussion and stories breed their own little ecosystems. So why don't we treat responses and their result with as much respect as we currently do recommendations?... a story that inspires twenty responses is more "successful" in my opinion than one that…

02/08/2015
Why every blog post should be crossposted to LinkedIn and Medium
medium.com
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While most the activity on LinkedIn occurred within the first 24 hours after posting, Medium was more of a slow burn... led to shares from outside networks. Of the 1,500 views of my article, 500 came from Facebook, 400 from email, and nearly 300 from Twitter... For years, we’ve been warned away from such tactics... in a world in which Facebook …

I’m Doing It Wrong: Why Medium Sucks
medium.com
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"I can accept that. Here are my theories on why Medium sucks and I would like for people to tell me why I am wrong.... Why are comments so deprecated here? ... The recent I Racist post ... garnered 33 “notes” on one paragraph... it is painful to read as a bizarre little sidebar on the side of the page... nobody is here. Everyone is cross po…

02/08/2015
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