Overview: Social Media Strategy

The above image is from Drake Baer's FastCompany article "Why Successful People Have So Many Groups Of Friends", which is all about networking for career success, something I've never done and am very unlikely to start.

Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…

Good post from @JamieJBartlett: "Social media wants to turn you into a narcissist. Tell everyone about yourself: you're important! Where are you? What are you eating? Who are you with? What films do you like? The world wants to know! Actually, the world doesn't want to know: it's a marketing ploy. The more you share about yourself, the more …

Maybe EU hoax stories can be useful ... An interesting take from Nieman Journalism Lab on the value viral hoax stories can bring to conversations on complex topics. The point being that the hoax would not have gone viral in the first place if it did not touch upon a complex, important topic in some way: "Yet at the same time, these strings of …

Yet another tool. Sigh. Apparently: "Tackk allows anyone, to create anything, and share it anywhere. There is no software to download, no login required, nothing to join + no special design or development skills needed. In fact, those who have used Tackk, literally call it "ridiculously simple." And we agree. Simply visit the Tackk home page and…

Reason 1: "To many, it just seems like noise. " They discover this only now?

"I think companies such as Asana (which I love) will be the future of business consultancy. They will substitute the big consultancies leveraging big data, just like Coursera will displace traditional course providers by leveraging information on how people use training and using this information to design more effective training. Business consult…

"The idea of the stream has become so dominant that it is easy to think it is the natural state of things in a networked media environment. "Of course we have the stream: this is the Internet after all." That's why it's so important to look back at 2009 (just 2009!) and remember that the stream is a creation of particular companies and thinkers. Y…

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…

Exactly 11 years (give or take a month) after we figured out how thematic architectures on EUROPA could support online conversations with what we called the 'interested general public', the EC rediscovers it all over again: "This would give us the opportunity to reach interested audiences, and create a space for real engagement. It also means shi…

This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.

" Engaging employees internally has a direct impact on how the company is perceived externally. While the term employee engagement (or any of its variations) don't appear in the report, it's clear that combining social media with good management practices produces more engaged employees who have a direct impact on how the outside world views the o…

"What drives sharing? It’s a mix of attention, emotion, and reaction. Here’s hard data on which news stories took off and which didn’t on social." - Nieman Journalism Lab

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

"Follow this step-by-step guide and make Google+ an effective part of your marketing strategy. Simply work your way through the questions. Clicking 'no' will reveal links to further resources."

"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

"the process we use here at Fractl to come up with ideas that we feel confident will find viral success. "

“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

"A majority of digital marketers haven’t received any formal training in digital marketing: 82% report learning on the job."

"many marketers still feel in the dark when it comes to digital know-how, according to new research from Adobe. More than 80% of professionals are still receiving their digital training informally on the job and only 9% feel fully confident their digital efforts work, the poll of 1,000 U.S. marketers found."

All true and a v. nice metaphor. But it is also quite a good social network, with more intelligent conversations and a higher S/N ratio than average: "The reason why it doesn't seem like much of a social network is that the "friending" and "following" are just an accidental outgrowth of what it really does - being an invisible overlay between you…

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.

"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…