Overview: Social Media Strategy

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

"I want to post 4 images in a particular order, and there doesn't seem to be anyway of doing it!"

"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…

" Popular Science has officially shut off its comment section, pointing to research showing that disagreeable comments hurt the reading experience. Or, at least, the reading comprehension. One study out of the University of Wisconsin-Madison found that mean comments under an article about nanotechnology "polarized readers," taking attention away f…

"a new kind of reblogging functionality so that readers can top the articles they share with their own headlines and introductions.... “Publishing should be a collaboration between authors and their smartest readers. And at some point the distinction should become meaningless."

"News in general doesn’t matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import"

"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

"what is a Community Manager? Because the term takes on such a broad role, we are going to break down the best practices of Team Hüify Community Managers!"

"partnering with the likes of Facebook can also be a Faustian bargain: Media companies gain a deeper knowledge of their audiences and a broader access to them but simultaneously sacrifice the control and centrality they enjoyed in the era of mass media." In an era where "all organisations are publishers", are the observations in this report limi…

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

"you'll finds posts and resource guides that cover best practices for posting, sharing, etiquette, circles, communities, authorship, Hangouts and more! All of the content I'm sharing has been created to help you have fun and make the most of your time on Google+."

"Grabbing the attention and interest of online consumers can feel like a full-time job.... So what’s an author lacking infinite hours in a day to do? Incorporate automation! ... I use it to delegate low-payoff activities and focus squarely on what matters most – building relationships." - Five great tools for boosting the effectiveness of social…

"A comprehensive 360 view of what you can measure in Google+, including: -Measuring Activity Within Google Plus -Measuring Activity Surrounding Your Website in Google Plus -Measuring Activity On Your Website Driven by Google Plus 14 Activities You Can Measure from Google Plus 26 Metrics You Need to Pay Attention To 10 KPIs That You Can Use for Yo…

http://connectyou.sharedby.co/share/l4qsnd

great visual presentation on different Google+ sharing options

"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."

"the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!"

"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."

"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."

"Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would. If you follow Ha…

"When a crisis like this happens, and you’re in the wrong, the mob is in charge of your brand. " - good advice for handling a crisis, and good techniques for monitoring sentiment

This is simply brilliant.