Overview: Social Media Strategy

I don't really see what they send. I tap through so fast. It's rapid fire.Response as message. Virtual eye contact. Like liking or faving. This reminds me of Matt Webb's Glancing project. I'm ok, you're ok. Virtual primate social grooming.

I would watch in awe as she flipped through her snaps, opening and responding to each one in less than a second with a quick selfie face. She answered all 40 of her friends’ snaps in under a minute.

the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.

Publishers are placing big bets on social platforms like Facebook and Snapchat, praying that fishing for audiences outside their owned sites will eventually pay off in new readers and advertising... it’s still a gamble... payoff in audience and ad dollars is uncertain. Plus, fishing expeditions are hardly free. Hiring more staff is just part of t…

... just another fuss that will blow over in time? Perhaps, although users of social services often come to accept many things that might not be good for them. Even the former CTO of Facebook, Adam D’Angelo, acknowledges that there are problems with a filtered feed...It can serve to reinforce the “filter bubble” that human beings naturally form ar…

Twitter will implement an algorithm ... The degree to which this prospect upsets me is plainly absurd... Being so invested in Twitter has helped me, clearly, but it’s also trapped me... The algorithm will, inevitably, push the marginalized voices out of my awareness. It will promote the old and comfortable over the new and challenging. It will st…

the mere suggestion that an algorithm be used instead of pure reverse chronology for displaying the timeline caused people to get their pitchforks out. But I would argue that it’s absolutely necessary for Twitter to make this change — both for the growth of the network with new users, as well as the overall quality of content and connections.

"It tears conversations apart, and it's really confusing when some people have been live-tweeting an event and those things get scattered all across my timeline."

I spent a few minutes viewing the Twitter profiles of some of the people who've followed me recently and I was struck by how much of their TweetStreams were simply RTs of other people here in Brussels. Don't they have anything original to say?

Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

At work here is what is called, variously, “social syndication” or “traffic exchange,” a technique increasingly in vogue among publishers looking to get their articles and brands in front of other readers ... help them extend the reach ... fill in the gaps in their own social programming with stories that they didn’t or couldn’t write themselves

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

Reposting your blog on LinkedIn and Medium is a no-brainer. Which is precisely the problem - it takes no brains.

Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…

Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …

what started as a cynical in-joke has become a bad habit, and an excuse for enabling abuse across the web... The fact that we joke about it documents an acceptance of a culture of abuse online. It helps normalize online harassment campaigns and treat the empowerment of abusers as inevitable, rather than solvable... we denigrate a form that use…

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

This playbook includes tons of ways to jump start your snaps ...If you’re looking for a massive list of ideas to cycle in and out of your Snapchat feed, this is the place

For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”

Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun.The BBC and the Guardian were the first U.K. partners, and there are plenty more waiting in the wings.

Algorithms quietly make a myriad decisions for us each day... Perhaps most importantly, these algorithms decide what we see online and how much we are aware of what is going on in the world around us... Today's digital assistants are designed to abstract ever further away from pages of links towards synthesizing information on our behalf... What …

How can you make your social visuals more compelling?The Media Octopus put together an information-packed infographic on the importance of social visuals. It contains a lot of great advice and creative ideas for marketers looking to up their visual game, including these four tips for visual social success:

the first crux of Harcourt’s argument: The expository society exploits, rather than represses, our desires. The second ... government and commercial surveillance infrastructures have wholly merged.... Harcourt’s analysis hinges on desire: We want to participate, we are impelled to do so, and we like it. But it seems to me we are as much compelled …

It's been a year since Snapchat launched its network of media partners ... publishers have built mobile audiences, and some have found a new revenue source...Snapchat requires a huge committment. Content cannot be easily repurposed from other formats... .BuzzFeed CEO Jonah Peretti has said views from Snapchat make up 21 percent of his company’s to…

I instinctively open an Incognito tab in Chrome... Where I’m going, I don’t want the algorithms to follow... I hide from the algorithmic version of myself these algorithm-friendly representations decide what millions of people read, buy, eat, and watch every day. The algorithmic self is only inert and abstract because we technologists choose to k…

By the time Cameron wrote “Orbital Content” in April of 2011, almost all visits to A List Apart and zeldman.com were triggered by tweets and other third-party posts... SO JUST WHY are we afraid of Medium?

If you create live video, here’s that table of live streaming apps you’ve been searching for.

Over the next few years, there is no doubt content and attention will continue to shift from tens of millions of web sites to a few centralized networks that people access via apps

"I’m posting different things in different places, not just reposting the same thing over and over" - in response to Shel Holtz and Dave Winer on Medium

The European Political Strategy Centre gathered a select group of leading international academics to provide input to the ongoing public consultation on a regulatory environment for online platforms.