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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Which Facebook Pages see the most engagements per post?
www.newswhip.com
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the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more

New research shows the internet is a swamp and the trolls have won | The Outline
theoutline.com

there’s plenty of reasons why negativity abounds online... Incivility is a basic human instinct that’s encouraged by anonymity and exacerbated by inequality... anger helps drive participation... anyone who benefits from trolling — whether it’s platforms themselves or populist politicians — have little reason to improve the tone of online chatting…

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons - The New York Times
www.nytimes.com
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pulling psychological levers may eventually become the reigning approach to managing workers...By mastering their workers’ mental circuitry, Uber and the like may be taking the economy back toward a pre-New Deal era when businesses had enormous power over workers and few checks on their ability to exploit it... Some of the most addictive games ...…

Facebook's 'Town Hall' is probably the best thing the social network has ever done
mashable.com
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Facebook officially released a tool Monday that lets its users — all desktop and mobile users in the U.S. — easily contact their local officials. It's called "Town Hall," reminiscent of what Facebook likes to see itself as, especially in political discussion. 

30/03/2017
Inside scoop
medium.com
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there are 2 programs available on Medium

27/03/2017
This morning, I became a founding member of Medium
medium.com
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Instagram, Facebook, virtually all news sites… their MO is to keep you on their website for as long as possible... advertisers love  eyeballs.... The scrolling keeps us going... a gravitational force field... takes a lot of energy to escape...premium Medium isn’t an endless feed... It isn’t about keeping us on the website or the app as long as pos…

27/03/2017
7 Ways to Supercharge Your Audience Through Facebook Comments
www.newswhip.com
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readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

Inside Facebook’s AI Machine
backchannel.com
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Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger... your experiences are being powered by AI... Eventually, this “classifying” step—known as supervised learning—may become automated, as the company pursues an ML holy grail known as “unsupervised learning,” ... Facebook sees the visual cortex merging wit…

For Quartz, bots are a chance to build a new path for interacting with news (and news outlets)
www.niemanlab.org

Bot Studio... will focus on two main areas: How bots and artificial intelligence can help journalists do their jobs better and how news consumers can use them to access news and information... conference bot, a Twitter bot — @newsnerdbot. We scraped the conference website ... fed that into a database, and then wired that up to a natural-language …

06/03/2017
What to do about the chatbot dilemma | VentureBeat | Bots | by Tobias Goebel, Aspect Software
venturebeat.com
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The Information reported that ... artificial intelligence-powered chatbots could successfully complete only 30 percent of requests without human assistance.... a dilemma ... lies in the nature of bots themselves and when they are truly useful... Bots are great for the occasional, simple question: “I know what I want, give me the answer as quickly…

01/03/2017
Design Framework for Chatbots
chatbotsmagazine.com
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There are tons of chatbots ... little about how companies really get hands on.,,, my findings here, and here... a deeper explanation about how I exactly face the situation on a regular basis... I separate my process into 4 different steps: the bot scope, the chatbot personality, a prioritized list of must-have features and the chatbot flow.

27/02/2017
The filter bubble isn't just Facebook's fault – it's yours
theconversation.com
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to put the blame solely on the company is to overlook how people use the site, and how they themselves create a filter bubble effect through their actions.... Just as important as the algorithm is how people use the site and shape it around their own communications... people are actually exposed to a great deal of diversity through Facebook... But…

Alphabet Has a New Tool to Weed Out 'Toxic' Online Comments
fortune.com
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"Perspective" ... for news websites and blogs to moderate online discussions with the help of artificial intelligence... reports how "toxic" a given comment is. It lets the website publisher, or even readers themselves, choose a "toxicity" threshold for comments that won't be displayed publicly... will start screening for off-topic comments or one…

26/02/2017
Bots Are More Than “Fake News” Machines
chatbotsmagazine.com
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Why Bots and Chatbots Are Optimal Tools for Politics

26/02/2017
Is ‘fake news’ a fake problem? - Columbia Journalism Review
www.cjr.org
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We know little about the amount of fake news an average citizen consumes, or how it fits into their overall news diet... What we found calls into question the severity of the fake news crisis.... We gathered data for both the real and fake news sites from comScore... First, the fake news audience is tiny compared to the real news audience–about 1…

Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

The Mark Zuckerberg Manifesto: Great for Facebook, Bad for Journalism - The Atlantic
www.theatlantic.com
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Zuckerberg uses abstract language in his memo—he wants Facebook to develop “the social infrastructure for community,” he writes—but what he’s really describing is building a media company with classic journalistic goals... “for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”,,,an assumption that news... will con…

20/02/2017
What happens when AI, Psychology & Big Data drive politics? (Top3ics, February 19)
mathewlowry.myhub.ai

If there’s a single Top3ic running through the following stories, it’s probably Artificial Intelligence (AI), but I’m deeply into learning about psychology for the moment, so that’s my starting point.

Bots and Humans Strain to Get Along on Messenger, Twitter — The Information
www.theinformation.com
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idea is that the human agents only handle requests too complex for a bot. But the enterprise software companies building automated responses and those that manage live chat services for workers are jostling over how to do the so-called “handoff,” or the step in which a customer gets routed from a bot to a human

19/02/2017
How Chatbots Will Redefine the Future of App Privacy
chatbotsmagazine.com
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when bot platforms take off, we will be... completing the new shift in data control from the users’ hands to Facebook’s, Google, and Microsoft’s hands... the next big privacy concern... end-to-end encryption between the user and the bot developer... goes against their [platform's] business models

18/02/2017
Tailored Bot Interactions Using IBM Watson
chatbotsmagazine.com
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finely-grained user segmentation could do wonders for bots. The experience becomes tailored to each user, therefore much more personal — and much more effective... how can IBM’s AI service help?

13/02/2017
The Data That Turned the World Upside Down - Motherboard
motherboard.vice.com
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model to assess human beings based on five personality traits, known as the "Big Five." also known as OCEAN... openness, conscientiousness, extroversion, agreeableness, neuroticism... their needs and fears, and how they are likely to behave. ... the problem with this approach was data collection... Then came the Internet. And Facebook... on the b…

Why you should have your own Twitter bot, and how to build one in less than 30 minutes
medium.freecodecamp.com
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You’re going to use the twit library to build a Twitter bot. It will like and re-tweet whatever you specify. It will also reply to your followers with a selection of canned responses.

09/02/2017
Here's What Facebook's Live Video Filter Bubble Looks Like - BuzzFeed News
www.buzzfeed.com
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But millions of people chose to skip the media ... and watch the speech live, via Facebook... greeted with a litany of comments and emoticon reactions, all colored by the point of view of the outlet broadcasting it...a live or real-time filter bubble, where a viewer’s perceptions of a live event are colored by the commentary that surrounds it.

The ‘On-Command’ Economy
chatbotsmagazine.com
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voice based AI assistants ... are naturally extremely open ended... not really that good at anything... the best services ... focus on solving one problem with a compelling solution and then expand

09/02/2017
How Can We Change The Medium?
medium.com
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the most recommended stories on Medium have either to do with startups, life or productivity. Sometimes, all three topics are squeezed in a single story — How to be super productive in your startup and change your life… If we can undo the follower bias, I think everybody becomes a writer and nobody really becomes a celebrity.

Can Marketplace reach an audience beyond those who already care about explainer journalism?
www.niemanlab.org

Marketplace wants to reach a more diverse audience... to raise the economic intelligence of the country... podcast... to approach explainer journalism ... through a group conversation... Our attempt to get the answer is going to be transparent... audience, can you help me with this?

Boosting CuratorBots with faceted search
medium.com
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Building a good CuratorBot required no coding skills. But a great CuratorBot needs faceted search. Can it be done without programming? - second instalment of Adventures of a non-Coder in the World of Chatbots…

Exploring How to Share Multiple Instant Articles in One Post
media.fb.com
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a way for publishers to combine multiple Instant Articles into one post.

Build you first bot with Bot Builder by Recast.AI!
chatbotsmagazine.com
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By the end of this tutorial, you will have built a fully functional food ordering bot using our new feature: the Bot Builder. Bot Builder helps you design complex flows for your bots quickly and easily

17/01/2017
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