Curated Resource ( ? )

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons - The New York Times

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons - The New York Times

my notes ( ? )

pulling psychological levers may eventually become the reigning approach to managing workers...By mastering their workers’ mental circuitry, Uber and the like may be taking the economy back toward a pre-New Deal era when businesses had enormous power over workers and few checks on their ability to exploit it...
Some of the most addictive games ... rely on a feeling of progress toward a goal ... always just beyond the player’s grasp... name for this mental state: the “ludic loop.”...

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The above notes were curated from the full post www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?utm_source=nextdraft&utm_medium=email.

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