The filter bubble isn't just Facebook's fault – it's yours

to put the blame solely on the company is to overlook how people use the site, and how they themselves create a filter bubble effect through their actions.... Just as important as the algorithm is how people use the site and shape it around their own communications... people are actually exposed to a great deal of diversity through Facebook... But they often want to avoid conflict... taking care of what they say themselves so as not to antagonise people such as family members or work colleagues... put forward a positive persona ... stops them from engaging in debate which might lead to argument...
users ... effectively create their own filter bubbles by withdrawing from political discussions and hiding opinions they disagree with.