Overview: Content Strategy

"The way it works is pretty simple: You paste data from a table (this can be a spreadsheet or even a web page), choose from a handful of visualization types (Raw explains what each one is best for) and then drag the variables you want to analyze into the predefined mapping categories (as you can see below, it’s really self-explanatory). Then you d…

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

"The Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics." via @chandlertwilson

"too many journalism students and journalists are native users rather than actual natives. The difference is enormous, and has real implications. Actual natives can build in addition to use digital tools, giving themselves many more opportunities to make better journalism. Users can only work within the constraints that other people set." Amen fr…

With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.

"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

"I want to post 4 images in a particular order, and there doesn't seem to be anyway of doing it!"

"Content Marketing is about devising, producing, and using content to market your products or services. You don't start Content Marketing from the content. You devise the content strategy, from scratch, around what you are marketing, and what form or forms of content will most effectively do that." A refreshing view from a fellow grumpy old …

"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

"As content strategists, writers, and editors, we ask a lot of questions every day. It's part of our job. We ask practical questions about websites, words, and sentence structure. We ask hypothetical questions to get people thinking. We ask uncomfortable questions, and we ask questions we don't really want to know the answers to. But there's one q…

"Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience's requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process. This post focuses on how to c…

What it says on the tin - 4 basic SEO strategies.

"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being…

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

"I'm going to curate and occasionally publish a great little list of content links."

http://connectyou.sharedby.co/share/l4qsnd

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…

"But highly produced, artistic videos are not Vine’s mainstay. The essence of “The Now,” and the instant gratification of immediate share-ability is what users tend to explore in their videos, capturing raw, unedited, in-the-moment slices of life. The app has been used to record and share certain cultural moments as well, making Vine videos a tool…

"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."

"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

"what we are trying to focus on is building a site that's optimized for those people who are news curators. For people that take joy and satisfaction out of sorting through all the stuff they read and identifying the best of that." - Newsana looks good. A model for @bloggingportal or a tool for Hubs? http://t.co/plsalGq0K2 profile on @NiemanLab

"The NewsCred announcement coincides with a shifting perspective on automated news. While some feared that the arrival of robot story writers and editors would phase out journalists, the human touch now appears to be back in fashion..." - Human touch back in fashion for news #curation? http://t.co/uQqLSTw5 via @NiemanLab cc @bloggingportal

If only RM also read the article you link to, auto-tagged it (auto-translating it if necessary) and provided faceted search, it'd probably provide 70-80% of a Hub. Neat tool for group efforts like bloggingportal, too.

An update to a post first published in 2013, as I created a first version of MyHub on Tumblr.