Curated Resource ( ? )

Best Content Marketing Advice Ever

Like marketing , content strategy , content
Curated: 22/09/2013 from heidicohen.com/best-content-marketing-advice-ever/
Best Content Marketing Advice Ever

my notes ( ? )

"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being useful", mirrors a post on EU comms I wrote a couple of years back: http://mathew.blogactiv.eu/2011/04/13/being-useful-beats-being-tuneful/

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