Curated Resource ( ? )

How to Thrive in the Live Streaming Revolution

Like realtime , livestream , authenticity
Curated: 18/11/2015 from www.entrepreneur.com/article/251977?utm_content=buffer9b53d&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer
How to Thrive in the Live Streaming Revolution

my notes ( ? )

Customers today can spot a phony from a mile away, and brand success will require that companies foster real, authentic connections that mirror human relationships... The live streaming revolution will be awkward. It will be messy. It will be funny, and it will be sad. And all of that is exactly what customers want... there’s something pure and honest about live streaming -- the raw, unvarnished, direct connection possible only through a live transmission... To foster the strongest, most intimate communities, marketers have to get "real" from time to time.... they will get real, whether they like it or not, as live streaming apps increasingly force transparency and authenticity - How to Thrive in the Live Streaming Revolution

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The above notes were curated from the full post www.entrepreneur.com/article/251977?utm_content=buffer9b53d&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer.

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