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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

With its first Facebook Messenger bot, ProPublica is collecting reader stories about hate speech » Nieman Journalism Lab
www.niemanlab.org

ProPublica published an in-depth investigation into the algorithms that Facebook uses to determine what it considers “hate speech” ...Facebook’s rules were being inconsistently applied... to learn more ... its first Facebook Messenger bot... to collect stories about people’s experiences with hate speech on Facebook... to help quantify the organiz…

Countering Fake News
www.forbes.com
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how do we put the genie back in its bottle? Here are three approaches... If the first model leaves it to the legislator and ultimately the courts to decide what constitutes fake news, the second outsources responsibility to social media.... Instead of killing the story, you surround that story with related articles so as to provide more context a…

Why you need a Personal Content Strategy
medium.com
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Whether you read, curate or create, you need to manage the content that matters to you if you want to extract maximum benefit from it.

The real fake news
medium.com
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Financial incentive is key to Silverman’s understanding of fake news, which he defines as online misinformation that is completely false, created to deceive and economically motivated. If online misinformation is being created for ideological reasons it’s propaganda... delegitimising legitimate journalism... through delegitimising organisations t…

The best shot at overcoming vaccination standoffs? Having doctors listen
theconversation.com
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Clinicians should aim to understand parents’ values and engage in genuine, respectful conversations; these processes can help vaccine-hesitant parents feel heard and understood... Recognizing cognitive biases ... can also help ... omission bias may lead parents to blame themselves more if a child develops a vaccine-related side effect ... than ...…

Where is the Web Going?
medium.com

The next stage of the web is the Curated Web... create massive opportunities for entrepreneurs who see the trend... characterized by a fundamentally different value to users than the social web... Web 1.0 was characterized by content published from one-to-many and social media was about easily creating and sharing content, from many-to-many, the c…

29/08/2017
About that VICE Charlottesville documentary – Ranjan Roy – Medium
medium.com
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Rupert Murdoch invested $70 million into VICE in August 2013... a portfolio company of the media genius that created the entire right wing tabloid machine’s is convincing a whole other demographic that the world is coming to an end. Anger and fear sell... exaggerated characters that create an extreme view of reality. It’s an appeal to your most b…

AI will fundamentally change how we manage content | TechCrunch
techcrunch.com
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Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …

Who Falls for Fake News? The Roles of Analytic Thinking, Motivated Reasoning, Political Ideology, and Bullshit Receptivity by Gordon Pennycook, David G. Rand :: SSRN
papers.ssrn.com

we investigate the cognitive psychological profile of individuals who fall prey to fake news. We find a consistent positive correlation between the propensity to think analytically – as measured by the Cognitive Reflection Test (CRT) – and the ability to differentiate fake news from real news ... suggests that factors that undermine the legitimac…

Trump’s ‘Dangerous Disability’? It’s the Dunning-Kruger Effect - Bloomberg
www.bloomberg.com

the knowledge illusion is a common form of human fallibility, but Trump takes it to an exceptional degree... When asked to explain something, he changes the subject, his confidence in his knowledge unwavering... reflectivity... whether people are likely to be highly deluded about their own knowledge... Low scores on the reflectivity test correlat…

How to become better at smelling and avoiding the many varieties of bullshit – You Are Not So Smart
youarenotsosmart.com
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In this episode we explore both of those concepts as well as what makes a person susceptible to bullshit, how to identify and defend against it, and what kind of people are the most and least likely to be bowled over by bullshit artists and other merchants of feel-good woo.

27/08/2017
Fake News in Social Networks
arxiv.org
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exposing agents to the possibility of fake news can be an effective way to curtail the spread of fake news in social networks. Our results also highlight that information about the users' private beliefs and their social network structure can be extremely valuable to adversaries and should be well protected.

10 findings from psychology that every user researcher should know
medium.com
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Be wary of using expert judgement as your only source of data... by all means apply your expertise to make judgments about a design, but be sure to validate these judgements with data... Hick’s Law ... states that the time taken to make a decision increases as the number of choices is expanded... Fitts’ law... the time required to rapidly move to…

A Positive Story Must Be At The Heart Of A New Pro-EU Party
www.huffingtonpost.co.uk

‘Vote Leave Take Control’ and ‘Make America Great Again’... future-focused, inspirational and told a sufficiently broad story for enough people to see a reflected image of themselves and their country that they could feel good about... get out of rebuttal mode, ditch the anaemic, snore-inducing, negative messages ... and go all in with a muscular…

Google Glass 2.0 and the Future of Augmented Reality
medium.com
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Google announced the return of Glass as Glass Enterprise Edition... a hands-free device, for hands-on workers... AR will stream into every niche where ... ‘hands on’ workers can apply AR... the consumer application of voice will benefit eyeables greatly... AR and voice represents the next computing platform... casually wearing AR goggles as we g…

15/08/2017
Will AR/VR Replace Travel & Tourism? – IoT For All – Medium
medium.com
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Hotels are beginning to use 360 photos and video to promote their spaces over the flat-photos Google Images provides. Many museums are utilizing technologies like the Hololens to place items, such as full-scale ships, within small buildings. Visitor bureaus, both small and large, are using the ability to envelope potential tourists in an action-pa…

This Danish startup evolved into a “newsletter company” because that was what its readers wanted » Nieman Journalism Lab
www.niemanlab.org

“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …

Considering 2030: Misinformation, verification, and propaganda
meta.wikimedia.org
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What will misinformation look like in 2030? The full report... includes some ideas for how Wikipedia can fight “misinformation and censorship...:

The Future of Augmented Reality Ain’t Pokemon Go
shift.newco.co
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Meta is betting wholly on productivity and the enterprise... over 400 enterprise buyers of his first AR headset... were almost unanimously focused on productivity... he wears his Meta headset throughout the working day... AR’s first killer app in the enterprise, he offers collaborative 3D

We’re about to enter a whole new phase of ‘Fake News’ craziness
www.washingtonpost.com

federal investigators are looking at whether the Trump campaign helped Russia disseminate “fake news.”... just as the Trump administration appears poised to ramp up its own campaign against the news media... a new phase of escalation in Trump’s “fake news” wars, in which he will counter reports ... by calling those reports “fake news.”... Trump …

Debunking in a world of tribes
journals.plos.org
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Our findings confirm the existence of echo chambers where users interact primarily with either conspiracy-like or scientific pages.... Only few conspiracy users engage with corrections and their liking and commenting rates on conspiracy posts increases after the interaction.

Google’s brave new friendless feed
techcrunch.com
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Instead of having to look at what weird things other people are interested in... Google shows me the weird things I’m interested in... a fundamental shift in content consumption from curation based on our explicit choices to curation based on our implicit preferences mined from past behavior.

Storylining: the best-kept secret of successful strategic communication
www.steveseager.com
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Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

Climbing Out Of Facebook's Reality Hole
www.buzzfeed.com
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The problem with connecting everyone on the planet is that a lot of people are assholes. The issue with giving just anyone the ability to live broadcast to a billion people is that someone will use it to shoot up a school. You have to plan for these things. You have to build for the reality we live in, not the one we hope to create....digital laye…

Facebook is broken | TechCrunch
techcrunch.com
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The more you engage with a particular kind of post, the more you will see its ilk... eventually constructs a small “in-group” cluster of Facebook friends and topics that dominate your feed... causes your behavior to change... reinforcing their in-group status… ... because “engagement” is the metric, Facebook inevitably selects for the shocking an…

Data explorer - European Commission
ec.europa.eu
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The data explorer provides an overview of the current state of play of European businesses as regards digital transformation.

Beware BackFiring when Battling Bullshit
mathewlowry.myhub.ai
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Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Why Tom Kelley of IDEO is the ultimate disciple of ‘design thinking’
techcrunch.com
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we talk with Tom Kelly, a partner at IDEO, about the definition of innovation, how to take back your creative confidence, and the habits that can shape not only your current design team, but the up-and-coming design leaders of the world.

31/05/2017
Facebook deflates filter bubbles by letting you follow topics, not just Pages | TechCrunch
techcrunch.com
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a “Topics to Follow” box in the News Feed that lets you swipe through a range of themes... Tapping “Follow” brings you to a dedicated feed for that theme populated by a collection of Pages ... tap through to see all the Pages you’ll then see public posts from in your main feed... Facebook could expose people to contrarian views that might make the…

The Debunking Handbook
www.skepticalscience.com

summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators

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