Overview: Communications Tactics

Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…

Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

"Almost unbelievably, scepticism is highest among healthcare workers."Examines both the specific mistakes and the general antivaxxer European setting undermining the vaccination campaign.Specific mistakes: "by publicly trashing [AstraZeneca], the commission undermined trust in the vaccines... compounded by confusion over the vaccine…

One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…

a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…

people with low levels of formal education are much less likely to ... rely on news organisations ... more likely to rely on social media and messaging ... Argentina, South Korea, Spain, and the US, young people are much more likely to rely on social media... Germany, the UK, and the US, to rely on messaging applications groups...very high numbers…

More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…

I finally vlogged my first event. Some first impressions.

if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.

NYTimes' “verified commenters.”... few hundred people whose comments are posted without moderation can end up dominating the reader commenting system... causes quite understandable resentment among thousands of others...Because they go up first, their comments are almost guaranteed to get the most exposure, “and hence rise to the top and be seen …

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credib…

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.