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Overview: Communications Tactics

Relevant resources

Face It, You Just Don’t Care About the News Anymore
medium.com
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News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…

Wikipedia founder Jimmy Wales launches Wikitribune, a large-scale attempt to combat fake news » Nieman Journalism Lab
www.niemanlab.org

combat fake news by combining professional journalism with volunteer fact checking... professional journalists will be paid to write “global news stories,” while volunteer contributors will “vet the facts, helps make sure the language is factual and neutral... transparent about the source of news, posting full transcripts, video, and audio of in…

How to engage readers with digital longform journalism
www.americanpressinstitute.org
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Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

Introducing Journalism 360 : An Immersive News Initiative
medium.com
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we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important stories in new ways... Journalism 360, an initiative to build a network of journalists willing to tackle those challenges and share what they’re learning. With this effort, we’re looking to support experiments, provide training wor…

FiveThirtyEight’s ‘Whiz Kid’ Harry Enten represents the new generation of political journalist - Columbia Journalism Review
www.cjr.org
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With its reliance on polling data over source cultivation and number crunching over narrative, FiveThirtyEight... is at the forefront of a shift in the way political journalism is practiced.... being an outsider, maybe you’re able to call B.S. a little easier. That’s a helpful role to have.... the site attracted nearly 10 million unique visitors …

The Future of News Is Not An Article
nytlabs.com

Facebook and Apple... have chosen to focus on a future that takes the shape of an article... largely developed in response to the constraints of print ... a great opportunity for news organizations themselves to rethink those assumptions... considering the time scales of our reporting in much more innovative ways. Information should accumulate …

Ending a 31-Year Run at The Denver Post | Jason Salzman
www.huffingtonpost.com
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What would you say to a young person considering a career in Journalism? I would advise learning programs like Final Cut Express, and thinking about following the example of the Center for Digital Storytelling's model of 2-4 minute videos that tell a tightly-focused story. - Ending a 31-Year Run at The Denver Post | Jason Salzman

App offers new way to consume online journalism - The Journalism Biz
www.thejournalismbiz.com

Good overview of Circa's approach: "A new model for online journalism is emerging, focusing on the atomization of news stories into “bite-sized chunks” of information aimed at mobile audiences."

Let’s move from silos to pods
journalists.org
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"A newsroom typically contains reporters, editors, data journalists, developers, designers … But traditionally they work in separate departments, unable to seamlessly collaborate together. That’s why silos don’t work. Instead, there should be a horizontal of these newsroom archetypes to truly integrate the journalism with the tech." - J-teams, le…

Good overview of nextgen CMSs emerging from newsrooms
knightlab.northwestern.edu
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"Collaboration on the web has always been a challenge. Beyond the typically one-dimensional CMS, other familiar tools such as Google Docs and Dropbox also fall short because they either lack multimedia support (Docs) or don’t offer a true version control system (Dropbox). Over the past year-and-a-half, however, a host of potential collaboration s…

10/10/2014
News as a service
gigaom.com
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A useful look at how user-centricity has leapt out of the web department and into the business strategy: "... Quartz ... Gawker, BuzzFeed and Tumblr... are increasingly thinking about what they do as providing a service, not just as a business that generates content and then delivers it to people.... you have to experiment, and iterate rapidly, …

28/09/2014
The invasion of corporate news
www.ft.com
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Great piece on corporate journalism from the FT. "The Richmond Standard is one of the more polished sites to emerge in the age of hyper-local digital news brands such as Patch and DNAinfo.com... it is run and funded by Chevron, the $240bn oil group which owns the Richmond refinery that in August 2012 caught fire... sending more than 15,000 reside…

Think-tanks and journalism: Making the headlines
www.economist.com
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"think-tanks, the semi-academic institutions that come up with ideas for politicians [are] increasingly doing journalism—not just blogging and tweeting but foreign reporting, too. Deskbound journalists, meanwhile, are embracing data and spreadsheets." Really? Think tanks are basically glorified PR firms for political movements/parties, so this mo…

Brace For The Corporate Journalism Wave
www.mondaynote.com
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"Corporations are tempted to take over journalism with increasingly better contents. ... dangers and hopes for new revenue streams." Interesting figures on the decline in journalists and the rise of PR specialists, cause by 2 trends: "while the journalistic staffing is shrinking dramatically ... the public relation crowd is rising in a spectacul…

NZ High Court: Anyone can be a journalist, including bloggers
gigaom.com
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"...another link in a chain of legal rulings that help establish the idea that bloggers - and other members of ... "the networked fourth estate," ... can be seen as performing acts of journalism... we need to protect acts of journalism, not just specific actors who engage in them. the First Amendment protects acts of journalism or publishing — …

Selling attention, not impressions
digiday.com
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"more publishers are trying to opt out of the pageview rat race.... The Financial Times will next month begin selling time by the hour for any ad ... The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions for their ads."... The rise of clickbait ... can be tracked back to …

Ensuring quality in Social Journalism
pando.com
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There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…

Welcome to the age of Actually Journalism
america.aljazeera.com
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"data-driven journalism doesn’t simply strive to contribute to public policy and culture debates, it aims to end them with a decisive answer. ... In Actually Journalism, news and opinion aren’t needed; to understand something, all the audience needs is this fact, this piece of data, this answer... [but] if Actually Journalism can’t find a way to e…

Circa's 1st Revenue Stream: Native Ads
adage.com
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Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

News curation news: 2 Inside(.com) stories
mathewlowry.myhub.ai
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Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.

Contextualizing news
www.niemanlab.org

"we essentially write new content that we then throw away at the end of the day. Content shouldn’t die by design... topical contexualization... means guiding readers through large, convoluted news topics. ProPublica’s topic pages get us closer to contextualizing huge topics. For every major series that they cover over time, there’s a landing page…

Moving responsive design beyond screen size
www.niemanlab.org

#Context emerging as 2014 theme: "...newsrooms are going to reframe our understanding of “responsive design.” We’re going to see content move beyond simply responding to screen size and instead respond to reader context, adapting to behavior." - Nieman Journalism Lab

Media Tools – Google
www.google.com
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Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online. Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended …

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