Curated Resource ( ? )
Selling attention, not impressions
my notes ( ? )
"more publishers are trying to opt out of the pageview rat race.... The Financial Times will next month begin selling time by the hour for any ad ... The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions for their ads."...
The rise of clickbait ... can be tracked back to an ad system that rewards generating ad impressions, however fleeting.
There are 5 trillion ad impressions expected by comScore in the U.S. market alone. ... further erosion of ad prices [will] conceivably threaten the ability to create quality content.... A clear way out is to reorient the advertising system to find a way to reward publishers that are able to generate quality content that attracts quality audiences."
- Why publishers want attention to replace the impression - Digiday
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The above notes were curated from the full post digiday.com/publishers/publishers-want-attention-replace-impression/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=f37f119826-Need_to_Know_September_18_20149_18_2014&utm_medium=email&utm_term=0_e3bf78af04-f37f119826-45795445.Related reading
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