10 Content Marketing Mistakes That The Amateurs Make
www.jeffbullas.com
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Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…

How To Do Keyword Research
moz.com
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Keyword research is one of the most important, valuable, and high return activities in the search marketing field. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole... you can predict shifts in demand, respond to changing market c…

01/11/2015
How to Tell if Google Considers your Website Mobile Friendly
www.labnol.org
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"Google is now clearly marking websites in mobile search results that it considers mobile friendly and if that tag isn’t getting displayed around your content, your website may see a drop in mobile traffic. Responsive design is definitely the way to go but will that be enough. How do you confirm if your web pages are considered mobile friendly by…

11/03/2015
Google wants to rank websites based on facts
www.newscientist.com
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"the system ... counts the number of incorrect facts within a page ... by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings." - Google wan…

How does nTopic Work for SEO?
ntopic.org
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"By submitting your content and your keyword through nTopic we determine statistically how relevant your content is to the keyword and make recommendations on how to improve it. Getting your nTopic score is completely free, but you must upgrade to get access to keyword recommendations. "

31/10/2014
What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday - Moz
moz.com
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"Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected i…

31/10/2014
How Facebook and Google Dominate Media Distribution
www.mondaynote.com
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"The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it’s time to refocus on direct access... Which company in the world wouldn’t be seen as fragile when depending so much on a small set of uncontrollable distributors? for a news, value-added type media, the…

21/10/2014
Content marketing is ruining the web
www.theguardian.com
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"We are moving toward a new Internet paradigm where Google responds to questions with answers, rather than redirections to bog-pits of branded content – and marketers loathe it.... People want to read things that are relevant, interesting, and not predicated on barely veiled advertising guile. Mercifully, search engine technology is catching up. T…

15/08/2014
More SEO-related data on longform
coschedule.com
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"There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook.... Is long-form content really worth the extra effort? It seems that way. SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of cont…

Content Length, Rankings & Conversions
www.quicksprout.com
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"The original converted 7.6% better than the new variation... The leads from the long form version of the page were better in quality ... in most cases long form copy doesn't just boost your conversions, but it also increases your rankings too." Indepth and (inevitably) long analysis. Huge feedback. - How Content Length Affects Rankings and…

Long Form Content Marketing: what, why, how, when
www.forbes.com
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Sometimes long form content helps with conversions, and sometimes it hurts, and sometimes, long form content is better for SEO, but other times it’s worse" Read the full article to understand why ... and how, and when. Key point: " the best long form content marketing doesn’t make one feel like they’re being marketed to...." - Why Long Form Cont…

The Harsh Realities of SEO That No One Tells You
www.impactbnd.com
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"Any time something as complex as SEO is painted in such broad strokes – which many blogs do in order to appeal to a larger audience – there are going to be things left out. And unfortunately for many marketers trying to improve their search rankings, they’re often very important things." Good guide. Particularly like: "Your first priority shoul…

29/07/2014
Build Your Content's Credibility
moz.com
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"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credib…

Do an SEO Audit in under 30 Minutes
blog.dlvr.it
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"Here are some quick tips to help you conduct a basic SEO audit in 30 minutes which you can use to improve your site’s performance."

11/06/2014
Google+ & SEO: important case study
www.jeffalytics.com
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"A single +1 from an authoritative Google+ account can propel a brand new site to a top 10 ranking with no other promotional activity involved, as long as the site being promoted is in the same niche as the Google+ account" - 8 Reasons Why You Need to Establish Authority on Google+

06/06/2014
Semantics: the future of SEO?
www.smartinsights.com
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"marketers need to shift their SEO strategies to focus on user intent rather than keywords ... will have to consider their information architecture and the relationship between sections of their websites in relation to the intent of web users (i.e. is the search navigational, informational or transactional?) in order to deliver the most valuable c…

02/06/2014
Some SEO techniques
moz.com
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Building links to your site is a critical part of online promotion. A good article on some techniques *beyond* blogger outreach: "Here are just some of the wealth of link opportunities that are out there in almost every market: Resource pages Forums Directories Professional organizations Events Submission-based Press"…

The perfectly optimised page
moz.com
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"There's no such thing as "perfectly optimized", but I took a stab at drawing up the mythical beast anyway: "... I first saw the "perfectly optimised page" infographic on Twitter, but discovered a much richer, larger article on Moz. In itself, this is a great use of infographics and data visualisation - the infographic stands on its and has bee…

Social Media Optimization Strategy
socialmediatoday.com
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Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement …

02/04/2014
Basically the editorial policy of I-Labs in a nutshell
socialmediatoday.com
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Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…

Video: Creating a SEO strategy (with Webmaster Tools!)
googlewebmastercentral.blogspot.be
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"Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SE…

19/11/2013
Four Obvious Backlink Strategies Your SEO Might Be Forgetting
www.steamfeed.com

What it says on the tin - 4 basic SEO strategies.

22/09/2013
Building a Natural Backlink Profile
www.thesocialmediahat.com
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"For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources. It is important to consider what this list looks like to search …

19/09/2013
Google Only Wants to Kill Bad PR Agencies
www.shiftcomm.com
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Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…

26/08/2013
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