Content marketing is ruining the web

"We are moving toward a new Internet paradigm where Google responds to questions with answers, rather than redirections to bog-pits of branded content – and marketers loathe it.... People want to read things that are relevant, interesting, and not predicated on barely veiled advertising guile. Mercifully, search engine technology is catching up. The web will be better for it." I only wish I could be so optimistic to think that SEO-driven content marketers - "a class of people who no longer have a natural understanding of what “interesting” means to the average web user" - will simply give up as Googe's semantic search improves. They've been at this for over a decade, and won't stop trying to clog the web with crap. Real content marketing, of course, is all about being useful and bringing value, something I've been advocating for a while now. - Content marketing is ruining the web. Its decline will be poetic justice | JR Hennessy | Comment is free | theguardian.com