Curated Resource ( ? )
How Facebook and Google Dominate Media Distribution
my notes ( ? )
"The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it’s time to refocus on direct access...
Which company in the world wouldn’t be seen as fragile when depending so much on a small set of uncontrollable distributors?
for a news, value-added type media, the number of page views by source goes like this:
Direct Access : 5 to 6 page views
Google Search: 2 to 3
Emailing: ~2
Google News: ~1
Social: ~1
These figures show how good you have to be in collecting readers from social sources to generate the same advertising ARPU as from a loyal reader coming to your brand because she likes it. Actually, you have to be at least six times better."
- How Facebook and Google Now Dominate Media Distribution | Monday Note
- How Facebook and Google Now Dominate Media Distribution | Monday Note
Read the Full Post
The above notes were curated from the full post www.mondaynote.com/2014/10/19/how-facebook-and-google-now-dominate-media-distribution/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=c3c76be452-Need_to_Know_October_20_201410_20_2014&utm_medium=email&utm_term=0_e3bf78af04-c3c76be452-45795445.Related reading
More Stuff I Like
More Stuff tagged facebook , news , seo
See also: Content Strategy , Online Strategy , Social Media Strategy , Online Architecture , Communications Tactics , Social Web , Media