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Escaping the Digital Media ‘Crap Trap’ — The Information
www.theinformation.com
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Digital media companies are caught in the "crap trap," mass-producing trashy clickbait so they can claim huge audiences and often higher valuations... This era is getting flushed away... A content revolution is picking up speed, promising a profitable future for companies that can lock down loyal audiences, especially those built around higher-qua…

21/04/2016
The Rise of the Publishing Platform Specialist - WSJ
www.wsj.com
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Publications are hiring a point person to coordinate with new platforms like Facebook Instant Articles and Snapchat Discover... product changes of platforms happen on a daily basis. Just to track those changes and newly emerging platforms is a full-time job in itself

From Nieman Reports: Do we need a new kind of nonprofit structure to support news as a public good? » Nieman Journalism Lab
www.niemanlab.org

the question is not whether the media should be subsidized. It is rather whether they should be granted a favorable legal and tax status in recognition of their contribution to democracy ... it has become imperative to think of new models for the media. The one I propose is based on crowdfunding and power-sharing... Let us call this new entity a …

13/04/2016
How the Financial Times is balancing reach versus return
digiday.com
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Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter. It la…

How sponsored content drives more than 60 percent of The Atlantic’s ad revenue - Digiday
digiday.com
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For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015... a spectrum of native ads, from video to infographics to text-based editorial pieces

Cosmo, The Washington Post and The Guardian on the platforms that matter to them
digiday.com
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At The Guardian’s Media Summit in London, those publishers and others discussed what’s working for them with their platform strategies, and how sustainable off-site publishing is likely to be for media companies in the long term... Cosmo’s Snapchat Discover editions get 76 percent completion rates... 56 percent ... coming back to us five days …

Opening up EurActiv’s media innovation programme
mathewlowry.myhub.ai
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EurActiv.com is opening one of its media innovations to other media interested in increasing competitiveness through translated syndication. (Update, 31/3/16: this project was covered, among many other things, in an interview with professional EU interpreter Alexander Drechsel in his podcast Demos ex machina? Multilingual communication with Mathew…

The Rest Is Advertising
thebaffler.com
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Also called native advertising, sponsored content borrows the look, the name recognition, and even the staff of its host publication to push brand messages on unsuspecting viewers... the line between what’s sponsored and what isn’t—between advertising and journalism—has already been rubbed away. who would bother pitching a story to The Atlantic …

Notes from Beyond Comments
medium.com
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Comments on our own content create real community and offer vital feedback to content creators and consumers both. And thus, we should fight for them to be better. Comments are not just a nice-to-have but a core part of a media site’s mission... Lots of broken comment systems are designed for a platonic ideal of how people ought to behave.... Can …

24/03/2016
Who guards the Guardian?
www.prospectmagazine.co.uk
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the Guardian is a great newspaper whose survival should concern us all... Digital revenues, which had been predicted to increase to £100m in the current financial year, are stuck at around £80m, while advertising print revenues have declined by about 20 per cent... Nor could anyone dispute that the Guardian’s website has been highly successful. I…

23/03/2016
It’s time for news organizations to embrace Creative Commons
www.poynter.org
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ProPublica, for example, has always encouraged others to “steal its stories” — which has both increased pageviews and resulted in thousands of sites reprinting their pieces. I see Creative Commons licensing as a smart way to distribute local or national content when the goal is maximum impact... [and] as an important survival tool for smaller an…

Best practices for product management in news organizations
www.americanpressinstitute.org
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News is a product... our news products must be good and targeted to succeed. They must know who their users are, what they need, how they need it, and deliver a satisfying experience. That is what a product manager does... thinking about what users ... need from the whole of that product; what their experience of it is like; how it could be more c…

21/03/2016
Facebook is letting publishers use Instant Articles to collect email newsletter signups - Digiday
digiday.com
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Email, for all the claims of it being dead, is critical for many publishers as a distribution (and marketing) channel they continue to control... Email newsletters have become an important part of publishers’ audience development strategies as a way to deepen their relationship with readers by providing an antidote to the endless stream of news in…

Unfair comparisons: #sotu v #soteu
mathewlowry.myhub.ai
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A short post on the financial costs of not having a European Public Sphere.

09/03/2016
News agencies must evolve or meet extinction
blogs.reuters.com

The institutional brand building you create by having your journalists be great on social platforms cannot be underestimated. Part of having your journalists on these platforms is giving them the freedom to be a normal human being, not a robot, a PR machine or a slave to the wire.

These Journalists Dedicated Their Lives to Telling Other People’s Stories. What Happens When No One Wants to Print Their Words Anymore?
www.thenation.com
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As newsrooms disappear, veteran reporters are being forced from the profession. That’s bad for journalism—and democracy...  In 2007, there were 55,000 full-time journalists at nearly 1,400 daily papers; in 2015, there were 32,900,..  doesn’t include the buyouts and layoffs last fall...  what remains of print journalism is shifting, morphing i…

03/03/2016
Google Is Going to Speed Up the Web. Is This Good?
backchannel.com
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Enter the new editors of the Internet: giant, centralized tech companies that have created platforms... notably Facebook and Apple — want to be the newsstands of tomorrow: the place we go, inside their own ecosystems, to get our news and information... journalism organizations feel they have no alternative but to be part of those ecosystems. This …

In battle with Google and Facebook, more publishers join forces
digiday.com
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Times are tough for Web publishers... The common threats facing the industry have made partnering up with competitors an easier sell. This collaboration has taken many forms...

01/03/2016
Print’s dead — but so is digital
www.usatoday.com
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Despite ... the belief of many publishers that online ad revenue would surely replace offline, the per-view price of a digital ad continues to drop, and ever-more ad dollars are concentrated with Google and Facebook. Now, to boot, there are ad blockers... paywalls as an alternative revenue stream has, other than for a few must-have titles, produce…

29/02/2016
Somewhat ironic that Sidewire won’t itself respond
medium.com
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My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”

The Most Shared New York Times Stories Of 2015
blog.newswhip.com
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top 100 stories of the year, ranked ... by the total length of time people spent reading them... We wanted to see what cross-over this list might have with the biggest New York Times stories on Facebook... We recorded 28 stories in both top 100 lists...36 of the top 100 most shared stories were from the editorial and opinion pages, far more than a…

25/02/2016
Inside Axel Springer’s answer to Facebook's Instant Articles
digiday.com
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Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…

Turning Content Viewers Into Subscribers
sloanreview.mit.edu
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Social activity on a website can increase users’ commitment to the site and willingness to pay for its services... social engagement could solve the conversion challenge ... users enjoy free content that the website provides but are unwilling to contribute to the site monetarily. The bad news is that it’s not enough to just add participatory optio…

The viral publishing game is over and we all lost
medium.com
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Brands have always had a tougher time spreading messages on Facebook than individuals, because they’re playing in a space that’s fundamentally not designed for them... What if our kids find the idea of any brands communicating as if they’re people even more awkward than we do? there are opportunities to re-think the role publishing plays in soci…

25/02/2016
As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian
www.theguardian.com
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a phone company, Three, is introducing adblocking across its network.... Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth...Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishe…

Crowdfunded Journalism: A Growing Addition to Publicly Driven News | Pew Research Center
www.journalism.org
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From Kickstarter’s April 2009 launch through the end of the year, 17 journalism projects received funding. That number more than tripled just a year later ... 168 funded projects in 2014 and 173 in the first nine months of 2015... from $49,256 in 2009 and $263,352 in 2010 to $1,743,668 in the first nine months of 2015... number of people contribu…

#EmergingUS launches $1 million crowdfunding campaign to cover the country’s changing identity – Poynter
www.poynter.org
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This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…

Could collaborating with scientists be the next step for investigative reporting?
www.cjr.org
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What if we viewed investigative reporting more broadly ... used our skills (and the financial resources of many investigative teams) to bring people together to solve problems?... The Tribune didn’t just report on what scientists were doing. We came to them with an ambitious idea, connected them to other top researchers and then became an impor…

18/02/2016
Exploring Translated Syndication at Future Media Lab 2016
mathewlowry.myhub.ai
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The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.

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