Curated Resource ( ? )
Cosmo, The Washington Post and The Guardian on the platforms that matter to them
Curated:
29/03/2016 from
digiday.com/publishers/cosmo-washington-post-guardian-platforms-matter/
my notes ( ? )
At The Guardian’s Media Summit in London, those publishers and others discussed what’s working for them with their platform strategies, and how sustainable off-site publishing is likely to be for media companies in the long term...
Cosmo’s Snapchat Discover editions get 76 percent completion rates... 56 percent ... coming back to us five days out of seven... it won’t necessarily lead them to continue doing so or subscribe... identifying attribution is a long way off...
The Guardian has recently started testing Instant Articles, and executive editor Mary Hamilton said it’s had little impact on traffic...
Instant Articles leads to more regular reading for The Washington Post
Cosmo’s Snapchat Discover editions get 76 percent completion rates... 56 percent ... coming back to us five days out of seven... it won’t necessarily lead them to continue doing so or subscribe... identifying attribution is a long way off...
The Guardian has recently started testing Instant Articles, and executive editor Mary Hamilton said it’s had little impact on traffic...
Instant Articles leads to more regular reading for The Washington Post
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/cosmo-washington-post-guardian-platforms-matter/.Related reading
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